Supermarket Perimeter - September 2023 - 63

Sustainable packaging is a big part of Mucci's commitment to
responsible practices. The company is also always looking to add new
SKUs to its line of sustainably-packaged products, Mucci said.
" We're happy with the success of our Paper Reseal innovation, which
is consistently gaining traction with new customers. "
With Paper Reseal, the lidding film on Top Seal packaging was
replaced with paper, converting packaging into a 100% recyclable
option, Mucci said.
With over 250 trials, Mucci is constantly searching for new varieties to
introduce to the market, he added.
Lately, the challenges surrounding disease pressures have channeled
Mucci's efforts into looking for high-resistant varieties that deliver
quality, flavor, and yield.
" We've identified a small handful of rugose resistant varieties that we
are planting in the immediate future. "
Melons in the mix
In the spring of 2022, Leamington, Ont.-based Pure Flavor brought the
first greenhouse-grown melons to market with the launch of its Solara
Mini Galia melons.
Bullish on the category, Pure Flavor followed up with the
greenhouse-grown Alonna Canary melon in the fall of '22.
And Pure Flavor isn't likely done when it comes to greenhouse fruits
to add to its extensive lineup of greenhouse-grown vegetables.
" Our R&D pipeline is full of exciting new product opportunities, " said
Chris Veillon, Pure Flavor's chief marketing officer.
The addition of greenhouse grown melons to Pure Flavor's lineup,
Veillon said, has enabled the company to have new conversations with
both existing and new retailer partners and new departments within the
buying office.
" Bringing an innovative item like greenhouse-grown melons to the
table is a game changer in many ways. "
Removing the seasonality of items and moving production indoors
to controlled environments is helping ensure a consistent supply of
vegetables - and now, increasingly, fruits, too, Veillon said.
Supply chain challenges due to weather and crop disease can
strain product availability, he added. Product grown in a sustainable
environment where every step in the growing process is measured and
controlled helps ensure consistency in size, color and, most important,
flavor by using as few resources as possible.
And when it comes to greenhouse-grown fruits, the opportunities
extend far beyond melons.
" There's an ongoing and significant uptick in infrastructure
investment in greenhouse-grown berries and other products to meet
the surging demand of consistently available products, " Veillon said.
" Reducing food miles while growing a more sustainable product that is
not reliant on natural environments will continue to gain momentum as
consumer purchasing habits continue to evolve.
supermarketperimeter.com
SEPTEMBER 2023 - 63

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Supermarket Perimeter - September 2023

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