World Grain - February 2005 - 69

SPECIAL REPORT: AUSTRALIA

STRATEGIES FOR
by Suzi Fraser Dominy

The Australian flour and baking industries are
undergoing structural change as a result of
globalization and changing consumer preferences

I

n 2002, Australian millers produced
2,077 million tonnes of flour at 31
mills. Half of this flour was used by
the baking industry, predominantly for
bread making. Two markets that have
shown significant growth are industrial
uses, such as starch and gluten,
which accounted for 26%,
while 5% went to pasta
manufacturing. A further 5% of flour was
sold to the retail
household flour
sector and 10%
was exported.
A u s t r a l i a 's
flour
milling
industry operates in a mature
domestic market
(See Table 1).
Over the 5-year period since 1997-98,
flour millers recorded
moderate growth in output of 3.1% per annum on
average, which reflects the pace
of growth in the Australian economy.
Australia's baking industry remained
static between 1997-98 and 2001-02, a
reflection of population growth, and this
has directly impacted flour demand.
70

However, in 2002-03, drought created significantly reduced grain supplies and together with slowed domestic
consumption, there was a contraction
of growth. Industry turnover dropped
by approximately 5% in the 12-month
period ending June 2003. Data from the
Australian Bureau of Statistics suggests
that to meet domestic demand, imports
of milled products doubled between
2001-02 and 2002-03.
Speaking at the Biennial Conference
of the Flour Millers' Council of Australia and the Stock Feed Manufacturers'
Council of Australia in March, 2004,
David Mortimer, executive manager
of Food and Agriculture Business in
Australia's Department of Agriculture,
Fisheries and Forestry (AFFA) told delegates that of the many challenges facing
the country's flour milling industry, globalization and changing consumer preferences were the two most important.
THE IMPACT OF GLOBALIZATION
"Food processors are now operating
in an environment in which the world
is viewed as one market or, at the very
least, a small number of very large
markets," Mortimer said. "Therefore
achieving economies of scale has become critical to price competitiveness."
February 2005 / World Grain / www.World-Grain.com



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World Grain - February 2005

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Contents
World Grain - February 2005 - 1
World Grain - February 2005 - 2
World Grain - February 2005 - 3
World Grain - February 2005 - Contents
World Grain - February 2005 - 5
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