World Grain - March 2006 - 57

WORLD GRAIN INTERVIEW: BRUNO MENDLER

ply chain from agricultural products to
industrial food. We therefore see trends
coming from two sides.
First, there are the global factors such
as population growth, energy and water
costs, climatic change and GMOs impacting agricultural production. For example, water availability will be a huge
factor in the future. It is said you need

1,000 liters of water to produce one kilogram (kg) of grain, while to produce
one kg of meat you need 60,000 liters
of water. In some areas of the world,
water is relatively scarce, and in those
places it makes a lot more sense to import grain from areas where the water is
available in abundance.
You may also be aware of the con-

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website: www.ReynoldsEng.com
e-mail: info@ReynoldsEng.com

sumer trends in America and also in
Europe that I think are clearly going
toward healthiness and vitality. At the
same time, we have a lot of scientific
discoveries about how the food we're
eating is affecting our bodies and our
long-term health. I think there will be
much more health-conscious behavior
by consumers with time.
It is a little bit different in China,
South America and Africa, where
people are younger and more in the
process of developing income and
a western lifestyle. In those places,
the health food trend is not a high
priority - yet.
We do have a lot of knowledge about
grain processing through the different
type of applications that we've addressed worldwide for many years. We
know there is a lot of potential in not
just using the endosperm of the wheat
but also using the other nutritional
parts. The idea of aleurone is based
on that knowledge, to actually make
it available as part of the food product
and not just for feed.
We have a team of nutritional experts
studying this issue and are looking at
how we can make available some new
processes and ingredients to support
the trend towards healthiness. We want
to provide to our customers higher value-added commodity processes.
We also want to stay with our customers after their plants are commissioned and started up. We need to be
there through the lifecycle of our products. I think this is manifested by our
very regional organization; we are in a
lot of places with our own experts. Service means to have competent people
nearby, and our customers highly appreciate when our technologists go to
assess a plant and help their people.
This type of service is needed because
customers are under heavy pressure
to meet their production targets. We
can help them do that. They sometimes need a second opinion, and we
have people that can help them in that
area, too.
You can have a nice plant on pa-

Circle No. 116 on the Reader Service Card or see page 66.

March 2006 / World Grain / www.World-Grain.com

http://www.ReynoldsEng.com http://www.World-Grain.com

World Grain - March 2006

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