World Grain - December 2007 - 50

SUPPLIERNEWS

Buhler integrates rice milling,
optical sorting units
UZWIL, SWITZERLAND - Buhler AG
announced on Oct. 22 that it has integrated
its rice milling business unit with its Sortex optical sorting division in order to create an even stronger solution provider in
the rice processing sector. Buhler said this
move promises more efficient and cost-effective sales and marketing support and an
unmatched level of customer service.
The new business unit is managed from
Buhler's London base by Hamid Kefayati,
who was formerly technical director at
Buhler Sortex. As business unit manager,
rice milling, he will report to Buhler Sortex Managing Director Bruno Kilshaw.
Announcing the new organizational
structure, Kilshaw said that its logic was
inescapable. "For many years each business unit has targeted the same audience.
Now that we have formally brought them
together, we shall be able to benefit from
the synergies that will be delivered in every aspect of the business, from R&D to
customer care.
"Buhler's rice milling activities in Braunschweig will now focus on its worldwide
plant business, excluding India, China and
Southeast Asia, where local Buhler organizations will maintain their own teams and
resources."
Kilshaw said he is confident that Buhler
is poised to extend its influence in the rice
processing sector. "Quite apart from the efficiencies the organizational changes will
bring, Hamid's appointment will ensure
dynamic leadership of the newly merged
units. In 2003, Hamid became manufacturing director of Buhler Sortex following
his project management of the Z machine
- the most successful in our history. The
changes he initiated then made a massive
contribution to our productivity and efficiency. In his role as technical director,
which he assumed in 2005, he has been an
outstanding agent of change."

52

The bagging system of the Shanghai Tianxia Liangxiang rice mill. Photo courtesy of Buhler.

GSI Group appoints new account manager
ASSUMPTION, ILLINOIS, U.S. - GSI Group announced on Nov. 1
that Michael Lucero has joined the company as strategic account sales
manager. In this role, Lucero will focus on account development for
GSI's U.S. and international clientele.
Prior to joining GSI, Michael served in national account sales and
business development roles for various manufacturers including Gilbarco/Veeder-Root, Current Technology and Ryko Manufacturing. He
also worked in transportation and logistics for United Parcel Service in
various sales and marketing capacities. GSI said his knowledge of both
domestic and international sales would serve to augment its business
development strategy.

Lucero

December 2007 / World Grain / www.World-Grain.com



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World Grain - December 2007

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Contents
World Grain - December 2007 - 1
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World Grain - December 2007 - Contents
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