World Grain - November 2009 - 17

newsreview
Canada to invest C$6.4 million in canola projects
SASKATOON, SASKATCHEWAN, CANADA - The Canadian government announced on Sept. 23 that it will invest up to
C$6.4 million to support three projects the
government said would help canola farmers
build their businesses.
Funding is subject to the projects meeting
all eligibility requirements and the signing
of contribution agreements. This investment
will support three projects:
 C$2.95 million will be made available
through the Agri-Opportunities Program, for
the BioExx project, administered by BioExtraction Inc., to support the world's first
canola extraction facility for protein fit for
human consumption.
 C$1.7 million will be made available
via the Agricultural Flexibility Fund, part
of Canada's Economic Action Plan, to support Grow Canola 2015. The project, administered by the Canola Council of Canada, will develop an innovative communication system using new web technology
and social media platforms to deliver "just

in time" agronomic information, research
results, and agronomic updates to Canadian canola growers.
 C$1.69 million from the AgriMarketing Program will go to the Canola Council of
Canada to help the Canadian canola industry
capture new international markets.
"Canadian farmers are leading the world

in canola production and the government of
Canada is working with them to tap international markets and get more buyers bidding
on their products," said Agriculture Minister
Gerry Ritz. "The projects we're announcing
today will make Canada's canola industry
more competitive and make sure our farmers
can continue to drive our economy."

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EUROGERM

ADELAIDE, AUSTRALIA - Viterra Inc.
announced on Oct. 20 that it has formally
launched the Viterra brand in Australia and
New Zealand through the renaming of ABB
Grain Ltd.
The company said all of ABB's Australian and New Zealand operations will adopt
the brand name Viterra. Also, the Pastoral
and Rural Services division will be renamed
the Agri-products division. The consumer
product names in Australia such as Joe
White Maltings and NRM and PCL in New
Zealand will be maintained, with a decision
to follow after a further review, Viterra said.
A full re-branding initiative is scheduled to
occur over the next several months.
Signs at ABB's silos and facilities across
Australia and New Zealand will be changed
in a coordinated manner in coming months,
the company said.
Viterra said it plans to leverage the company's experience and buying power to expand its Australian footprint and compete
for a larger share of the growers' business.
"Viterra stands for 'Life from the Land,'
and conveys the energy and vitality of our
people and our customer relationships at
home and around the world," said Fran
Malecha, Viterra's chief operating officer
and acting president for Australia-New
Zealand."

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ABB renamed under Viterra brand

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21850 SAINT-APOLLINAIRE - FRANCE
Tel. +33 (0)3 80 730 777 - Fax +33 (0)3 80 730 770 - export@eurogerm.com

www. EUROGERM.com

For more information, see Page 86.

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World Grain - November 2009

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