World Grain - June 2023 - 86

FEATURE: MÜHLENCHEMIE: A CENTURY OF SUCCESS
WG: You recently unveiled a new corporate design
and identity realignment. What does that entail?
Peter Steiner: With the new brand outfit, MC is
showing its new self-image internally and externally.
It's based on the Mühlenchemie roots that made the
company what it is today, what it stands for, and what
it will do going forward. We see ourselves as a global
market leader, innovation driver and connector of the
milling industry, as well as a creative flour treatment
expert who is always there working with the customer.
The logo has been modernized and emphasizes MC
as the short form of Mühlenchemie, with a confident,
dynamic, and international look. It makes our strong
brand even more tangible worldwide.
WG: What are the biggest business challenges
Mühlenchemie faces as it begins its second century of
serving the milling industry?
Matthias Moser: We always must have the right answer
to our customers' requirements and have to adapt
to constantly changing market-related conditions fast.
In-depth local market knowledge, product know-how
and state-of-the-art applications technology is key. As
well as constant innovation and cooperation with the industry.
That is the only way we can expand our market
leadership. Understanding flour means always keeping
an eye on the markets of the world. We'll continue on
our path, being on site with experts worldwide, facing
local challenges with curiosity and enthusiasm, and using
this knowledge for the benefit of our customers.
WG: What are some of the latest, most important
innovations developed by your scientists in the areas of
flour improvement?
Peter Steiner: Most recently, we got into the subject
of flatbread. Flatbread has long been a staple food
for much of the world's population. In many regions,
the industrialization of food production has advanced
greatly in recent years, and flatbreads are no longer
made exclusively artisanally, but also industrially. In
this context, topics like freshness and dough elasticity
are of highest importance. The different recipes and
manufacturing processes presented us with a variety of
challenges. One result of our research projects is our
Flatbread Toolbox that addresses the many requirements
for artisanal and industrial flatbread production.
LATIN AMERICA'S LARGEST
DEDICATED EVENT FOR THE
ANIMAL FEED AND GRAIN
PROCESSING INDUSTRIES
* Animal Feed
* Agua Feed
* Pet food
* Poultry feed
* Flour milling
* Grain processing,
handling & storage
3-5 OCTOBER 2023
MORE INFORMATION
 NICKMOUTHAAN@VICTAM.COM  +31 6 2126 4398 WWW.VICTAMLATAM.COM
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86
27-10-22 17:59
June 2023 / World Grain / World-Grain.com
NEW!
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World Grain - June 2023

Table of Contents for the Digital Edition of World Grain - June 2023

World Grain - June 2023 - Intro
World Grain - June 2023 - 1
World Grain - June 2023 - 2
World Grain - June 2023 - 3
World Grain - June 2023 - 4
World Grain - June 2023 - 5
World Grain - June 2023 - 6
World Grain - June 2023 - 7
World Grain - June 2023 - 8
World Grain - June 2023 - 9
World Grain - June 2023 - 10
World Grain - June 2023 - 11
World Grain - June 2023 - 12
World Grain - June 2023 - 13
World Grain - June 2023 - 14
World Grain - June 2023 - 15
World Grain - June 2023 - 16
World Grain - June 2023 - 17
World Grain - June 2023 - 18
World Grain - June 2023 - 19
World Grain - June 2023 - 20
World Grain - June 2023 - 21
World Grain - June 2023 - 22
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World Grain - June 2023 - 24
World Grain - June 2023 - 25
World Grain - June 2023 - 26
World Grain - June 2023 - 27
World Grain - June 2023 - 28
World Grain - June 2023 - 29
World Grain - June 2023 - 30
World Grain - June 2023 - 31
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World Grain - June 2023 - 33
World Grain - June 2023 - 34
World Grain - June 2023 - 35
World Grain - June 2023 - 36
World Grain - June 2023 - 37
World Grain - June 2023 - 38
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World Grain - June 2023 - 86
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