Electronic Retailer January 2013 - 21

JORDAN WHITNEY’S TOP TRADITIONAL SHORT-FORM CATEGORIES FOR NOVEMBER 2012
The top spots selling traditional DRTV products directly or indirectly (excluding music offers), based on confidential media budgets and Jordan Whitney’s monitoring of national cable and selected broadcast markets.

HOUSEWARES
RANK 1 2 3 4 5 SPOT NAME Flex Seal Olde Brooklyn Lantern iScope FlexAble Hose Oreck Vacuum PRODUCT Rubber spray sealant Vintage-style LED lantern Telescoping magnetic flashlight Expandable garden hose Vacuums $19.99 $12.99 $14.95 $19.95

Tristar scores with a flexible hose late in the growing season.
PRICE/OFFER DISTRIBUTOR Swift Direct Telebrands Bell & Howell/Emson Tristar Oreck Direct

Lead-generating

BEAUTY
RANK 1 2 3 4 5 SHOW NAME Proactiv Solution no!no! bareMinerals Genie Bra Pink Armor Nail Gel PRODUCT Acne treatment Hair removal device Makeup Seamless fabric bra Protective nail polish

Just in time for holiday parties, Pick Armor charts with its nail-strengthening kit.
PRICE/OFFER $19.95 Lead-generating Lead-generating $19.99 $10.00 DISTRIBUTOR Guthy-Renker Radiancy Bare Escentuals Tristar Products Ontel

TOYS
RANK 1 2 3 4 5 SPOT NAME Dream Lites Bright Light Pillow Shimmer Pillow Pets Cuddle Uppets PRODUCT Lighted plush toy Lighted pillow Temporary body art Stuffed animal pillow Blanket puppet $29.95 $19.99 $114.99 $19.99 $19.99

Dual-purpose toys surge ahead of the holiday toy-buying season.
PRICE/OFFER DISTRIBUTOR Ontel IdeaVillage/Zoom TV IdeaVillage CJ Products/Ontel Jay at Play

Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the Greensheet, Jordan Whitney’s consulting, tape library, or category-specific research reports, contact Clare Kogler at Jordan Whitney, Inc., (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net or visit the website at jwgreensheet.com. ©Jordan Whitney, Inc. 2013.

January 2013 | electronicRETAILER

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Electronic Retailer January 2013

Table of Contents for the Digital Edition of Electronic Retailer January 2013

Electronic Retailer January 2013 - Cover1
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