Electronic Retailer February 2013 - 18

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JORDAN WHITNEY’S

JORDAN WHITNEY’S

TOP INFOMERCIAL
CATEGORIES

TOP TRADITIONAL
SHORT-FORM CATEGORIES

The top infomercials of the month based on confidential media budgets and
Jordan Whitney’s monitoring of national cable and select broadcast markets.

The top spots* based on confidential media budgets and
Jordan Whitney’s reviews of national cable and selected broadcast markets.

FOR DECEMBER 2012

Rank Show Name

Product

Price

Distributor

Fitness

FOR DECEMBER 2012

Rank Show Name

Product

Price

Distributor

Rubber spray sealant

$19.99

Swift Direct

$12.99

TeleBrands

HOUSEWARES

1

Insanity

Exercise program

$119.85

Beachbody, LLC

1 Flex Seal

2

Zumba

Fitness DVDs

$89.85

Zumba Fitness

2 Olde Brooklyn Lantern Vintage-style LED lantern

3

Total Gym

Home gym

$49.95 trial

Total Gym Fitness

3 iScope

Telescoping magnetic flashlight $14.95

Bell & Howell/Emson

4

TapouT

Fitness DVDs

$119.85

T Fit

4 FlexAble Hose

Expandable garden hose

$19.95

Tristar Products

5

Fluidity

Exercise device

$14.95 trial

Fluidity Home, LLC

5 Oreck Vacuum

Vacuums

Lead-generating

Oreck Direct

HOUSEWARES

BEAUTY

1

NuWave Cooktop

Cooktop

$119.85

Hearthware, Inc.

1 Proactiv Solution

Acne treatment

$19.95

Guthy-Renker

2

Ninja

Blender

$199.80

Euro-Pro

2 no!no!

Hair removal device

Lead-generating

Radiancy

3

NutriBullet

Personal blender

$119.94

NutriBullet

3 bareMinerals

Makeup

Lead-generating

Bare Escentuals

4

Ninja Cooking System Cooktop

$199.80

Hoover

4 Genie Bra

Seamless fabric bra

$19.99

Tristar Products

NuWave Oven

$119.85

Hearthware, Inc.

5 Pink Armor Nail Gel

Protective nail polish

$10.00

Ontel

5

Countertop oven

Beauty

TOYS

1

Meaningful Beauty

Skincare

$39.95

Guthy-Renker

1 Dream Lites

Lighted plush toy

$29.95

Ontel

2

Wen Hair Care

Hair care products

$29.95

Guthy-Renker

2 Bright Light Pillow

Lighted pillow

$19.99

IdeaVillage/Zoom TV

3

Luminess Air

Airbrush makeup

$29.95 trial

Luminess Direct

3 Shimmer

Temporary body art

$114.99

IdeaVillage

4

Murad Skincare

Skincare system

$39.95

Murad

4 Pillow Pets

Stuffed animal pillow

$19.99

CJ Products/Ontel

5

Camishaper

Body shaper

$59.97

Tristar Products

5 Cuddle Uppets

Blanket puppet

$19.99

Jay at Play

Fluidity climbs
the charts with
a low-cost
introductory
offer.

Proactiv gets
acne under
control in time
for holiday
parties.

* Traditional DRTV products sold directly or indirectly, excluding music offers.
Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the Greensheet, Jordan Whitney’s consulting, tape library, or category-specific research reports, contact
Clare Kogler at Jordan Whitney, Inc., (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net, or visit the website at www.jwgreensheet.com. ©Jordan Whitney, Inc. 2013.

18

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Electronic Retailer February 2013

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