HSMAI Marketing Review - Summer 2010 - 14

• An educational opportunity which is less expensive and time consuming than a degree program.

Sales Representatives, Account Managers, Business Development, Distributor Representatives:
• Validation of knowledge in the area of sales giving you possible preference over non-certified competitors; • Signifies you are a professional and adds a credential on the resume for promotion or job transfer; • If group study is used, an additional opportunity to network with other soon-to-be certified professionals.

“I decided to get my CRME certification.”

READER RESOURCES
Perhaps you’re feeling stuck in your job. You feel as though you need a boost—something that could help you advance, make more money, and become more valuable to your employer. Or maybe you’re looking for something that would powerfully propel you into a different field... something that could set you apart and make employers take notice. Maybe you could accomplish your goal with more education or training, but you’re not in a position to go back to school at this point. The answer just might be earning a certification in your field—or in a new field. Join HSMAI and support your industry, our profession and the need to elevate the client’s awareness of our knowledge and value of this industry, and consider applying today for one of HSMAI’s prestigious certifications: CHSE – Certified Hospitality Sales Executive CRME – Certified Revenue Management Executive CHBA – Certified in Hospitality Business Acumen CHME – Certified Hospitality Marketing Executive
What’s New With HSMAI Certifications? Watch for more information on http://www.hsmai.org/resources/certification.cfm
Certified in Hospitality Sales Competencies (CHSC) becomes the Certified Hospitality Sales Executive (CHSE)—The new CHSE will be launched in July 2010 with the addition of e-Learning from Master Connection Associates, points for attendance at HSMAI Webinars and Chapter events, a brand new study guide covering need-to-know material for today’s sales executive, and a 20/20 Assessment to help you grow in your career and become more valuable to your employer. Those currently certified as CHSCs will be grandfathered into the CHSE certification. Certified Revenue Management Executive (CRME)—The new study guide for the CRME, The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners, has just been published and is available for purchase at www.hsmaipublications.com or when you apply and qualify to pursue the CRME certification. The old exam, based on the study guide, Defining Revenue Management: Top Line to Bottom Line, will be taken down from the HSMAI online exam platform on July 15 and the new study guide will be issued to qualified applicants to study for the new exam. Certified in Hospitality Business Acumen (CHBA)—This certification requires the applicant to have taken the unique seminars in Business Acumen and Revenue Management given onsite in previous years at Lynn University or Johnson & Wales University. But before the end of 2010, we expect to have the course available online! Watch our website for the announcement! Certified Hospitality Marketing Executive (CHME)—This gold standard in the industry for decades is still available now, and will be updated and upgraded in the near future. Stand by!

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HSMAI MARKETING REVIEW • SUMMER 2010
HSMAI Marketing Review - Summer 2010

Table of Contents for the Digital Edition of HSMAI Marketing Review - Summer 2010
