AFP Conference - 16

E D U C AT I O N A L S E S S I O N S Capital Campaigns The Parkland Experience: Employing Business Models to Plan for Campaign Success Moving beyond simple budgeting and requests for “more staff,” this discussion follows one organization’s successful move into a public/private partnership to raise money for a new charity hospital. The hospital foundation board was composed of community leaders who had not participated in a capital campaign. Refocusing the activities of the foundation on major giving required an alignment of staff and expenses with expectations for significant revenue. Join this conversation from the perspectives of counsel, the president and the finance office to see how money was invested during a period most claimed to be the “worst economy since the great depression.” Penelope A. Scarpucci, CFRE, Marts & Lundy Inc., Atlanta, Ga. Scott Lange, Marts & Lundy Inc., Chagrin Falls, Ohio David E. Krause, CFP, FAHP, Parkland Foundation, Dallas, Texas Senior level 7-9 years, Advanced level 10+ years Buzz Theater (Continued) The Omega Circle: How a Planned Giving Program Works The AFP Foundation for Philanthropy planned giving program, The Omega Circle, has experienced significant growth over the last few years. Learn how the program operates as a possible model for your organization. Information on becoming an Omega Circle member will also be provided. Curtis Deane, CFRE, CAE, AFP Foundation for Philanthropy, Arlington, Va. General Interest Yeah, Yup, Right On—Getting the Younger Donor to Say “Yes” to Your Nonprofit Getting your message to resonate with a younger audience is no easy feat, but the first step is to reach them where they are spending most of their time—online—and provide them with ways to interact with your organization. This session will give you proven strategies on how to reach and communicate with younger donors, get them engaged and concerned about your cause, and what tools you can provide them to easily spread your message. Blake Groves, Convio, Austin, Texas General Interest Fabulous Case Statements Made Easy Behind every successful fundraising program and capital campaign stands a great case for support. Is yours any good? Are you answering the three questions donors care about most, for instance? Probably not, experience shows. In this revealing session, one of America’s leading case statement writers shares his secrets for selling your vision and mission effectively— whether you’re mailing an annual appeal or chasing millions for a capital campaign. Tom Ahern, ABC, Ahern Communications, Ink., Foster, R.I. General Interest The Next Big Thing: Camera Phone Fundraising This session will introduce you to an amazing development which has the ability to transform almost every part of your fundraising. Bring a mobile phone with a camera and you will be astonished how your printed literature can be linked to your website. Think also of a memorial or thank-you plaque that you can photograph and your phone’s internet link will bring up details of the life of the deceased or the donor and their support for your charity. The possibilities to enhance your fundraising are endless. John Baguley, International Fundraising Consultancy, St Albans, United Kingdom General Interest Internal Readiness: Getting Your House In Order How can you methodically move through the steps required to prepare your organization to meet all its funding challenges? In or out of campaign mode, you need a strong strategic plan, a board that understands its role in fundraising, the right staffing, and systems and processes in place to be successful. This session will examine the components of a high-functioning development department from the ground up. 4 7 T H A F P I N T E R N AT I O N A L C O N F E R E N C E O N F U N D R A I S I N G

AFP Conference

Table of Contents for the Digital Edition of AFP Conference

AFP Conference - 1
AFP Conference - 2
AFP Conference - 3
AFP Conference - 4
AFP Conference - 5
AFP Conference - 6
AFP Conference - 7
AFP Conference - 8
AFP Conference - 9
AFP Conference - 10
AFP Conference - 11
AFP Conference - 12
AFP Conference - 13
AFP Conference - 14
AFP Conference - 15
AFP Conference - 16
AFP Conference - 17
AFP Conference - 18
AFP Conference - 19
AFP Conference - 20
AFP Conference - 21
AFP Conference - 22
AFP Conference - 23
AFP Conference - 24
AFP Conference - 25
AFP Conference - 26
AFP Conference - 27
AFP Conference - 28
AFP Conference - 29
AFP Conference - 30
AFP Conference - 31
AFP Conference - 32
AFP Conference - 33
AFP Conference - 34
AFP Conference - 35
AFP Conference - 36
AFP Conference - 37
AFP Conference - 38
AFP Conference - 39
AFP Conference - 40
AFP Conference - 41
AFP Conference - 42
AFP Conference - 43
AFP Conference - 44
AFP Conference - 45
AFP Conference - 46
AFP Conference - 47
AFP Conference - 48
AFP Conference - 49
AFP Conference - 50
AFP Conference - 51
AFP Conference - 52
AFP Conference - 53
AFP Conference - 54
AFP Conference - 55
AFP Conference - 56
AFP Conference - 57
AFP Conference - 58
https://www.nxtbookmedia.com