The Big Picture - June/July 2014 - (Page 20)
flavor paper
Outdoor-outfitter Mountain Hardwear's tradeshow exhibit benefited
from Flavor's combination
of digital and screen work
(the latter for chromestriped paper). Media
included Northern Lights
oxford fabric, Avery Dennison temporary vinyl, and
transparent window film.
He estimates that total production from the two units
exceeded 200,000 square feet of digitally printed wallcoverings last year. Some were exclusively digital; for
other installations, Flavor combined the best digital with
screenprinting for a distinctive look. And on some projects,
the digital capability allows for new applications for some
of Flavor's hand-screened designs.
"We can now print any color, any pattern at any scale,"
he notes. "The turnaround with digital is much faster, and
we can change the scale without the expense or time it
would take with screenprinting."
'As tame or wild as they like'
This kind of versatility is generating some interesting applications and opportunities to demonstrate Flavor Paper's
expertise. While some clientele approach the company as a
specialist in screenprinting - passersby outside its Brooklyn
headquarters can watch the Flavor team transform material
through the screen process - they quickly discover it's a provider of myriad visual solutions for interiors. Digital production is now integral to the diversity featured in Flavor's catalog.
Whether in the headquarters showroom or on Flavor
Paper's e-commerce website, clients have the opportunity
The company's Andy Warhol x Flavor
Paper Collection features a range of
the renowned artist's imagery, ranging
from rare to iconic paintings, silkscreen
prints, and film stills. Pictured (left to
right): Globetrotter, Queen Elizabeth,
and Small Flowers.
20
THE BIG PICTURE JUNE/JULY 2014
Table of Contents for the Digital Edition of The Big Picture - June/July 2014
The Big Picture - June/July 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Flavorful Interiors
Step-by-Step: Deer Caught in the Spotlight
Stay Sharp with Cutters and Routers
R+D
Explorer
The Big Picture - June/July 2014
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