Big Picture - May 2017 - 18
are all about
scenes are big
When Westwind Design Group (wwdd.ca) purchased their
first wide-format printer less than a year ago, they quickly put
the machine to work: Their first job was a 54-foot trailer wrap.
"After we did that, we felt we can pretty much do anything
in-house," says Ryan Pearse, designer for the spatial design
company. Westwind has been in business for roughly 40 years,
providing environmental design services for museums and
interpretive centers, and is now expanding into retail spaces,
wayfinding, and more. Graphics are just the icing on the cake
for Westwind clients; the firm helps create anything from
custom shelving to smartphone apps.
The company recently worked with a new cannabis clinic,
Harvest Medicine in Calgary, Canada. The clinic works with
patients to see if medical cannabis is right for them, an
experience which is likely foreign to many of its visitors.
Westwind designed a reception area filled with infographics
dispelling common myths, outlining usage methods, and
sharing other educational tidbits. The murals were printed on
a Roland TrueVis VG-540 onto Avery Dennison MPI 2120
vinyl and laminated with Avery Dennison DOL 1080Z.