Signs of the Times - August 2017 - 28
VEHICLES + VINYL
LIKE WRAPPING A BIKE
Once you learn, you never forget.
is ST's Managing Editor
and Book Division
Director. Contact him
UMMER'S here and nothing's better at beating
the heat than a nice, cold
brew. Come to think of it,
there is something better: a bicycle
vendor bringing that icy relief right
to you, or a bicycle taxi driving you
to the drinks. These and other kinds
of commercial bicycles present great
opportunities for wraps. Here are
two companies whose work proved
to be a tour de force for their pedalpushing clients.
In Florida, it's summer almost all year
in many parts, and bicycle taxis ride
up and down the beaches and boardwalks, constantly on the lookout for
passengers. And of course, pedaling
a nice, clean bike with fresh graphics
adorning the frame and passenger
carriage entices walkers to take the
ride. This was the thinking of a client
who rides his taxi on the beach in
Sarasota when he brought it in to
obSessave Designs & Installations
(New Port Richey, FL) for an ad wrap.
He provided the Corona beer logo/
main image to obSessave Designs'
owner and self-proclaimed "one man
band," Chris Sessa.
Chris printed the images on 3M
Scotchcal Graphic IJ40 film using
his Mimaki JV3 printer and included
a matching laminate. He said the
"complex contour curves" of a bicycle
and carriage test a wrapper's skill:
"Bicycles can be more challenging
because of their shape and dimension,"
Chris said. Given the small, tubular
SIGNS OF THE TIMES
shape of bike frames, Chris pays
particular attention to the seams
created during the process. "I put
seams and joints on the bottom [of the
frame] and use the natural welds of
the bicycle to blend them in," he said.
Chris' "obsessive" attention to these
fine details produced a bicycle taxi
the client loved and put right to work.
And sporting that bright, new Corona
wrap, this taxi has no trouble helping
its passengers to "find their beach."
Cold coffee drinks are catching on
more and more, especially during
the summer. Cadence Cold Brew
Coffee (Madison, WI) was looking for
a company to wrap its vending bike
and after hearing about the creative
abilities of Madison Graphics Co.
(Sun Prairie, WI), decided to award
them the job. The design phase
posed no obstacle as Cadence's
design team sent completed files
to Madison Graphics. "The client
provided us with a print ready file,"
Adam Hegge, Madison Graphics'
owner, said. "It doesn't happen often,
but when you work with a design
firm, they have the ability to create
a file exactly how it needs to be."