Signs of the Times - August 2017 - 28

VEHICLES + VINYL
MARK

LIKE WRAPPING A BIKE
Once you learn, you never forget.

KISSLING
is ST's Managing Editor
and Book Division
Director. Contact him
at mark.kissling@
stmediagroup.com.

UMMER'S here and nothing's better at beating
the heat than a nice, cold
brew. Come to think of it,
there is something better: a bicycle
vendor bringing that icy relief right
to you, or a bicycle taxi driving you
to the drinks. These and other kinds
of commercial bicycles present great
opportunities for wraps. Here are
two companies whose work proved
to be a tour de force for their pedalpushing clients.

S

BEACH CAB
In Florida, it's summer almost all year
in many parts, and bicycle taxis ride
up and down the beaches and boardwalks, constantly on the lookout for
passengers. And of course, pedaling
a nice, clean bike with fresh graphics
adorning the frame and passenger
carriage entices walkers to take the
ride. This was the thinking of a client
who rides his taxi on the beach in
Sarasota when he brought it in to
obSessave Designs & Installations
(New Port Richey, FL) for an ad wrap.
He provided the Corona beer logo/
main image to obSessave Designs'
owner and self-proclaimed "one man
band," Chris Sessa.
Chris printed the images on 3M
Scotchcal Graphic IJ40 film using
his Mimaki JV3 printer and included
a matching laminate. He said the
"complex contour curves" of a bicycle
and carriage test a wrapper's skill:
"Bicycles can be more challenging
because of their shape and dimension,"
Chris said. Given the small, tubular
28

SIGNS OF THE TIMES

AUGUST 2017

shape of bike frames, Chris pays
particular attention to the seams
created during the process. "I put
seams and joints on the bottom [of the
frame] and use the natural welds of
the bicycle to blend them in," he said.
Chris' "obsessive" attention to these
fine details produced a bicycle taxi
the client loved and put right to work.
And sporting that bright, new Corona
wrap, this taxi has no trouble helping
its passengers to "find their beach."
COFFEE CART
Cold coffee drinks are catching on
more and more, especially during

the summer. Cadence Cold Brew
Coffee (Madison, WI) was looking for
a company to wrap its vending bike
and after hearing about the creative
abilities of Madison Graphics Co.
(Sun Prairie, WI), decided to award
them the job. The design phase
posed no obstacle as Cadence's
design team sent completed files
to Madison Graphics. "The client
provided us with a print ready file,"
Adam Hegge, Madison Graphics'
owner, said. "It doesn't happen often,
but when you work with a design
firm, they have the ability to create
a file exactly how it needs to be."



Table of Contents for the Digital Edition of Signs of the Times - August 2017

Signs of the Times - August 2017
Contents
From the Editor
St Update
At Large
Tech Review
Shop Ops
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Next Generation
The 2017 National Electrical Code
Dye Trying
Strictly Electric: Under the Big Top
New Products
Advertising Index
Last Look
Signs of the Times - August 2017 - Intro
Signs of the Times - August 2017 - BB1
Signs of the Times - August 2017 - BB2
Signs of the Times - August 2017 - Signs of the Times - August 2017
Signs of the Times - August 2017 - BD_L
Signs of the Times - August 2017 - BD
Signs of the Times - August 2017 - Cover2
Signs of the Times - August 2017 - 1
Signs of the Times - August 2017 - Contents
Signs of the Times - August 2017 - 3
Signs of the Times - August 2017 - 4
Signs of the Times - August 2017 - 5
Signs of the Times - August 2017 - 6
Signs of the Times - August 2017 - 7
Signs of the Times - August 2017 - From the Editor
Signs of the Times - August 2017 - 9
Signs of the Times - August 2017 - St Update
Signs of the Times - August 2017 - 11
Signs of the Times - August 2017 - 12
Signs of the Times - August 2017 - 13
Signs of the Times - August 2017 - 14
Signs of the Times - August 2017 - 15
Signs of the Times - August 2017 - 16
Signs of the Times - August 2017 - 17
Signs of the Times - August 2017 - At Large
Signs of the Times - August 2017 - 19
Signs of the Times - August 2017 - 20
Signs of the Times - August 2017 - 21
Signs of the Times - August 2017 - Tech Review
Signs of the Times - August 2017 - 23
Signs of the Times - August 2017 - Shop Ops
Signs of the Times - August 2017 - 25
Signs of the Times - August 2017 - 26
Signs of the Times - August 2017 - 27
Signs of the Times - August 2017 - Vehicles + Vinyl
Signs of the Times - August 2017 - 29
Signs of the Times - August 2017 - Design Matters
Signs of the Times - August 2017 - 31
Signs of the Times - August 2017 - Nuts + Bolts
Signs of the Times - August 2017 - 33
Signs of the Times - August 2017 - 34
Signs of the Times - August 2017 - 35
Signs of the Times - August 2017 - 36
Signs of the Times - August 2017 - 37
Signs of the Times - August 2017 - Next Generation
Signs of the Times - August 2017 - 39
Signs of the Times - August 2017 - 40
Signs of the Times - August 2017 - 41
Signs of the Times - August 2017 - The 2017 National Electrical Code
Signs of the Times - August 2017 - 43
Signs of the Times - August 2017 - 44
Signs of the Times - August 2017 - 45
Signs of the Times - August 2017 - Dye Trying
Signs of the Times - August 2017 - 47
Signs of the Times - August 2017 - 48
Signs of the Times - August 2017 - 49
Signs of the Times - August 2017 - Strictly Electric: Under the Big Top
Signs of the Times - August 2017 - 51
Signs of the Times - August 2017 - 52
Signs of the Times - August 2017 - 53
Signs of the Times - August 2017 - New Products
Signs of the Times - August 2017 - 55
Signs of the Times - August 2017 - 56
Signs of the Times - August 2017 - 57
Signs of the Times - August 2017 - 58
Signs of the Times - August 2017 - 59
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Signs of the Times - August 2017 - 80
Signs of the Times - August 2017 - 81
Signs of the Times - August 2017 - 82
Signs of the Times - August 2017 - Advertising Index
Signs of the Times - August 2017 - Last Look
Signs of the Times - August 2017 - Cover3
Signs of the Times - August 2017 - Cover4
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