Impressions - October/November 2012 - (Page 57)

black shirts. The white underbase made it a three-color front and three-color back. “If [only] we knew then what we know now,” Garrett Kaule says. About a year and a half after starting the company, Kaule’s Screen Works quickly outgrew its space and moved into its current location. New equipment also was purchased — a singlehead Toyota ESP 9100 embroidery machine that helps with orders from the “polo” crowd. In an industry — like most others — still reeling from the nation’s bout with economic instability, Garrett Kaule learns something new every day. “We really have learned a lot,” he says. “I think our challenges were typical for a startup business. [For example], we had a little issue with our sign and the local government, but we got that all worked out.” For a small company, it took all the right steps to build its business. “Every year, we’ve increased sales, kept expenses low and found new ways to improve our quality,” Garrett Kaule says. “We keep thinking an automatic [screen printing] press is the way to go. But it’s a Catch-22. You need bigger, faster machines to get the bigger jobs, but you need the bigger jobs to get the bigger, faster machines. So for now, we just need to keep growing the business. We soon will fill the shop with bigger, faster machines.” Kaule’s Screen Works operates a Vastex six-color, six-station manual press and flash unit, as well as a 54-inch oven and washout booths, among other equipment. Garrett Kaule (pictured) says the company’s goal is to purchase an automatic screen printing press for larger orders. SOMETHING TO ‘LIKE’ Like many young, entrepreneurial companies making their way through today’s ever-changing technological land- scape, Kaule’s Screen Works is carving its niche through social media circles. Take the company’s Screen Printed Clothing social networking group, which originally launched via LinkedIn. The group, which Garrett Kaule also launched on Facebook, boasts more than 1,000 members. The purpose of the group is to have a place for screen printers to discuss current industry trends, share information and, most importantly, ask questions. “I feel it’s very important that we bring the industry together as a whole,” Garrett Kaule says. “Sometimes, you can run into the wrong information, [and] it helps to know that honest people are willing to give you an honest opinion. I am very grateful that some of the big-name people in the industry joined in on the conversation.” Along with its Facebook and Pinterest accounts, the company is using social media to broadcast its work and show off its quality, as well as connect with companies around the world. “I’m always meeting and connecting with people in the industry,” he says. “I look up to a lot of people in the industry. A few of the great industry veterans I’ve learned from are Mark Suhadolnik (formerly of PolyOne Corp. and now with Ibistek/ITA Apparel), Mark Coudray (Coudray Serigraphics) and Scott Fresener (T-Biz Network). It’s very easy to get pointed in the wrong direction in the apparel industry.” As for the future, Garrett Kaule says the company plans to invest in an automatic screen printing press, as well as a larger embroidery machine. When things get tough, he reflects on something his grandfather used to say: “Kill them with kindness.” “No matter the situation or how bad of a day he was having, he lived by it. That speaks volumes. That’s what we will do. We are screen printers; it’s in our blood.” Michael J. Pallerino is an award-winning writer who has written for a number of national consumer and trade publications. For more information or to comment on this article, email Michael at mpallerino@gmail.com. Kaule’s has been working with a few large companies, including Tupperware and The Home Depot, on the local level for small- to medium-sized jobs that cannot be outsourced. impressionsmag.com October/November 2012 << Impressions 57 http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - October/November 2012

Impressions - October/November 2012
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conference
Embracing Digital Technologies
DTG vs. Dye Sublimation
Digital Products Preview
High-Performance Fashion Yields a Technical Edge
How To Sell More With Every Order
Shop Spotlight
Embroidery Production
Screen Printing Production
Online Directory
Screen Printing Technique
Digital Decorating
Business to Business
Classifieds
Ad Index

Impressions - October/November 2012

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