NEWH - August 2006 - (Page 22)
rates. I create layers that are beautiful
in their own right as well as the contribution they make to the final piece.
The different levels work together to
create an almost interactive experience that draws in the viewer.”
“Art flourishes where there is a
sense of adventure,” according to
philosopher Alfred North
Whitehead. The étage team
brought this sense of adventure to
the project – along with profound
artistic talent and imagination. The
result is a new way of translating art
to carpet design. A work of art, each
étage image stands on its own, yet
has the opacity or translucency to
work in synergy when layered with other
designs. Final
compositions
can contain as
many as 10
design layers
and include a
palette
of
3,600 colors.
Designers simply apply layers
until they find
the configuration they like.
Milliken booth at the HD Expo
At HD Expo this year, étage won the
“Best in Competition” – Product
Design Award.
technology can take you to a new level
by Deborah Adams
There’s nothing fun about the word
“technology.” It doesn’t sound the
least bit intriguing to most of us in
the interior design community. In
fact, too many times, it is coupled
with an explanation of a manufacturing process that would make anyone’s eyes glaze over. So this isn’t
about HOW our proprietary
processes work, but WHAT they can
do for you.
Let’s start where you start – you
have this project. The property owners want “truly unique” in less than
6 months. Enter your Brintons representative, supported by their local
field designer. You kick around some
ideas, choose a direction from volumes of inspirational designs and
narrow down your color options.
Now this is where Brintons’ exclusive “technology” comes in and
WHAT it can help you do:
Brintons Sea Anenome Rug
22
1. “AXis” It’s extremely versatile. It
allows us to layer a wide range of
design elements and textural
effects. Have you ever thought – “if
I could just combine this pattern
with that shape, it would all come
together?” Well, AXis is how that
happens. It lets us create virtually
any pattern repeat with the use of
24 colors.
2. “Picture Perfect” It renders digital photographic images into
woven Axminster carpet. It lets us
translate digital photography into
expressive imagery in an infinite
variety of ways, resulting in some
pretty lively and unique commercial
flooring treatments.
See how simple technology can be!
You don’t have to know how to build
a watch to know what time it is. But
you do have to know that the watch
exists! You can achieve far superior
results in your
plans for
“truly unique”
when you take
advantage of
these tools. To
reach a new
level in cusBrintons orange rug
tom carpet
design, you just have to know that
your Brintons sales-design-planningservice team exists! Get them to
show you how to raise the bar for
your next project.
Based in Kidderminster, England,
family-owned Brintons Ltd. was
founded in 1783 and currently operates in four countries on three continents. As the largest Axminster
weaver in the world, Brintons’ highend woven products and handmade
rugs have become the standard for
impressive business and residential
properties everywhere. The company’s global field designers are “at
your service” to create exceptional
custom carpet patterns, in addition
to more than 300 in-stock products.
For additional information, visit
www.brintonsusa.com or call 678594-9300.
NEWH, Inc. would like to take this opportunity to thank Brintons, Ltd. for all their support of the NEWH/United Kingdom
Chapter. They have been very instrumental
in sponsoring major fundraising events for
the chapter starting with the Chapter
Chartering Ceremony June 2002. Their
support of the School from the Heart project helped the chapter raise over £41,000
for UNICEF! Brintons, Ltd. is also the chapter’s first Business Member …. NEWH
would like to recognize a great company
and thank them again for all their support!!
http://www.brintonsusa.com
Table of Contents for the Digital Edition of NEWH - August 2006
NEWH - August 2006
Letter From the President
Upfront
Contents
Hospitality News
In the Community
Form and Function – Technology That Truly Enhances Design
The Entrepreneurs 10 Commandments
The Power of Design: Good Design = Good Business
Katrina Relief Effort
Technology Enables Design
Technology Can Take You to a New Level
88th Annual NeoCon World’s Trade Fair
G2E Institute and Red Rocks Casino Resort and Spa
New Beginnings
Los Angeles Scholarship Winners
HD 2006 Expo Recap
Washington DC Chapter Takes Up the Torch for School From the Heart
Contributors
Coming Events
NEWH - August 2006
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