INTERACT #PIZZATODAYREADER We want to see where you read Pizza Today. Whether it be in your kitchen or at home on the back porch, take a photo and be sure to use the hashtag #pizzatodayreader. It may appear in an upcoming issue! SOCIAL HOT APP Greco Pizza Wanna win a $20 Paisano's gift card? The big games are tonight, show us your Paisano's favorites using #PaisanosPizzaMadness #FreePizza Are you entering DAILY? Someone is going to win FREE GRECO for a whole year! Click here for rules and to enter. Draw happens on August 17, 2015. Don't forget to Like our Page if you're new to Greco. Why it works: A ¾-pound calzone? We're in... and it looks like plenty of Greco Pizza fans agreed. This post had 70 likes and 31 shares within the first day of posting. That's a lot of publicity for a new menu item. Well done! SOCIAL MEDIA POLL QUESTION We asked our followers what social media platform garners the best return rate. The overwhelming majority said Facebook yields the highest results. Scott Chapman Facebook, but you'll only get good results if you pay. I usually only spend about $20 a month, but if I don't my posts don't get seen. Alfredo D'Alessandris Facebook. I often pay for sponsored ads. I've had positive feeback from both people who "like" my page and those who I chose in specific demographics. Buddy's Pizza @buddyspizza Does your #dog beg for #pizza? #BuddyBones treats are (at) all 11 locations. & support @MIHumane Travis Guthman We are only on FB (The Pizza Peel). With 5200 likes. We do use it often, and we do pay for marketing on strategic posts. It's almost the only marketing we spend money on -- and it's effective for us. Follow us at twitter.com/pizzatoday Join the discussion at facebook.com/pizzatoday Watch us at youtube.com/pizzatodaymagazine 1 4 / P I Z Z AT O D AY. C O M / A U G U S T 2 0 1 5 Why it works: Buddy's Pizza's campaign to turn unused dough into dog treats caught the public's attention last year. They're doing it again at all 11 locations, with proceeds to benefit The Humane Society. We love this promotion! Follow us on Instagram @pizzatoday +1 @pizzatodayhttp://www.twitter.com/pizzatoday http://www.facebook.com/pizzatoday http://www.youtube.com/pizzatodaymagazine http://www.PIZZATODAY.COM