Mass_Transit_September/-October_2019 - 54

Laura
Wolfgram
Consultant
Four Nines
Technologies

LAURA WOLFGRAM SERVES AS
a senior consultant and fare policy practice lead at Four Nine Technologies,
where she has been for the past four years.
Wolfgram received a dual bachelor's
degree in civil engineering and mathematics, and she received a master's degree in planning. She has since refined
her area of focus to fare policy.
In line with her focus, Wolfgram
helped establish the Four Nines fare policy practice where she constructed the
Four Nines Fare Model, a fare analysis
tool that can forecast the relative ridership and revenue impacts of different
fare alternatives. The methodology of the
model is based on research and Wolfgram's years of experience conducting
ridership and revenue modeling to evaluate the impacts of changes to transit
fare policies, structures, products and
pricing. She designed the model to not
only take into account price elasticities
for different customer market segments
but also to allow riders to shift between
fare products as the relative average fare
per boarding changes. This model capability more accurately reflects expected

Fact:
Wolfgram was
previously the
mentor chair for
the Women's
Transportation
Seminar San
Francisco Bay
Area chapter.
MassTransitmag.
com/21093552

real-life changes in rider behavior.
To date, Wolfgram's model has been
used in nine different fare study engagements, and output from the model has
provided information needed for many
related Title VI fare equity analyses. At
the completion of these projects, the final
model files are given to the client to see
how the model produced the ridership
and revenue predictions they use in their
decision making.
In addition to providing mentorship, Wolfgram has also presented at
industry forums and events. At the 2012
TRB Annual Meeting, she partnered
with her client counterparts at VTA to
present "Steps to Leading Change: A
Transportation Agency's Business Plan
Approach." She's also presented at the
2015 APTA Revenue Management and
Fare Collection Summit where she talked about "Reviewing Fare Policies with
Smart Card Implementation."

"Always

be open to hearing different perspectives to
get a fuller picture; likely the solution requires collaboration."

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