Dentaltown August 2013 - (Page 50)

123 postcards corporate profile by Benjamin Lund, Editor, Dentaltown Magazine As far as marketing your practice, if you were to say direct mail is on its way out or it isn’t as valuable as social media or other marketing initiatives, the team at 123 Postcards might have a few things to say about it. Since 2009, 123 Postcards has honed its processes and delivered effective marketing plans to dental practices focusing efforts on its unique direct mail program. Dentaltown Magazine sat down with 123 Postcards Vice President of Marketing Scott Edwards to learn more about the company and what it does to improve new patient numbers for dental practices. If you were to run into a dentist on the street who didn’t know about your company, how would you explain it? Edwards: We are dental marketing experts that deliver new patients to dental practices across the country with a proven program that guarantees results. In other words, our entire goal is to bring you new patients and to track your marketing spending to ensure you get the best return on your investment. As a result, our program revolves around being your marketing advisor. We partner with you in creating, deploying, tracking 50 AUGUST 2013 » dentaltown.com and scoring direct mailing campaigns that will accelerate the growth of your practice. Our process has been perfected through the successful delivery of millions of postcards and by analyzing hundreds of thousands of new patient calls to dentists across North America. You mention direct mail or postcards as the way you deliver new patients. Why postcards? Edwards: Statistically, direct mail has the highest predictability of success in getting new patients to practices. We have tracked and analyzed incoming calls from all sorts of marketing avenues – websites, newspapers, billboards, shared mail, marquees at schools, radio, TV, door hangers, you name it. Of everything we have done, nothing has proven more successful than direct mail postcards. That’s why we focus on them. But, our program includes so much more than mailing postcards. For no additional cost, we include staff coaching, metricbased dashboards and call tracking and scoring, just to name a few. And, you’ll see us coming to market with additional services to drive growth in dental practices. http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown August 2013

Dentaltown.com Highlights
Howard Speaks: Dentists Are Still Doing Way Too Many Three-Unit Bridges
Professional Courtesy: Hire Slow, Fire Fast
Continuing Education Update
Second Opinion: Finally, One Adhesive that Can Do It All
All-on-4?
Intracornal Bleaching of Endodontically Treated Teeth
Product Profile: CAESY
Product Profile: ClearCorrect
Product Profile: DENTIS USA
Product Profile: Imaging Sciences
Corporate Profile: 123 Postcards
New Products
The Silent Killer of Dentistry
Industry News
Smile Design
Endo Versus Implants: Does Your Treatment Plan Pass the “Mama Test”?
Improving the Future of Overdentures with Small Diameter Implants and Locator Attachments
The Democratization of Dental Implants for General Dentistry
Single Tooth Implant Case
Continuing Education: The Dental CAD/CAM Evolution of 2013
Beatlemania Has Deep Roots
In This Issue: The Value of Saliva Testing
Perio Reports
Ad Index
Profile in Oral Health: Salivary Testing in the Office
Dentally Incorrect

Dentaltown August 2013