July/August 2021 - 16

FEATURES
VIRGINIA PRODUCE COMPANY
 The Virginia Produce Company is a packer and shipper of fresh produce, much of which is overwrapped for optimal shipping. The company utilizes Ossid
500Si machinery. Photos: Ossid
Speeding up production
HIGH-SPEED OVERWRAPPERS HELP VIRGINIA PRODUCE
DISTRIBUTION COMPANY GROW AND EXPAND
By Christine Duncan
Contributing writer
THE VIRGINIA PRODUCE COMPANY
(VPC) has created a business model
for the wholesale distribution of fresh
fruits and vegetables that's simple,
yet extremely effective by allowing
everyone to concentrate on their
strengths. Farmers focus on planting
and growing crops, while VPC manages
the packaging, marketing and delivery
of produce to stores.
This roadmap to success didn't
happen overnight of course, but rather
through developing strong partnerships
with farmers, grocers and equipment
suppliers, such as Ossid, to produce
16 JULY/AUGUST 2 0 21
professionally designed packaging
that's appealing to shoppers.
" How Ossid is helping us be more
successful is through less breakdowns
and higher production rates, " said
Jeremy Buckland, maintenance
manager, Virginia Produce Company.
" We used to have so much downtime
with our old equipment. But with Ossid,
it's like taking an old Ford Pinto and
replacing it with a Rolls Royce. "
A family-focused business
VPC aims to fulfill its mission set
forth nearly 20 years ago of " Planting
Seeds. Growing People. Harvesting
Hope " - a message that adorns its
tagline today.
The company was founded by Moir
Beamer in 2002. His goal was to create a
company that specialized in value-added
products, while helping local farms
grow and sell their crops. The company
started with only 14 employees back
then, but has since grown to support
a staff of more than 150. This steady
growth helped fuel a move in 2014 to
a larger, 130,000 square-foot facility in
Hillsville, Virginia.
The company was established on
family values and those traits remain
strong today. Moir's parents began
their careers working in produce in
the 1950s, which inspired him to
create Virginia Produce Company. The
produce genealogy has stretched to a

July/August 2021

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