SPREADING WORD the WHILE SATISFIED CUSTOMERS ARE SMALL UPHOLSTERERS' BEST PUBLICITY, DIGITAL MARKETING STRATEGIES CAN ALSO HELP GARNER ATTENTION. by Julie Swiler Matt's Motortrimming won a 2021 IAA Outstanding Achievement Award in the Marine Interior Upholstery category for the seating, squabs and headboards on this Dickey Semifl y 45. Project materials include Spradling Silvertex® vinyl and Enduro liner vinyl. Owner Matt Forbes says most of his work comes through referrals, although he also uses social media to display examples of showpiece designs. Photo: Matt's Motortrimming 12 Marine Fabricator | May/June 2022