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Color, role-playing and irony…Lucidity has always been at the heart of the brand’s distinctive look, which lies in the element Since 1999, Maurizio and Pierfrancesco of surprise born out of more-elaborated their artistic experience in dels put together out of the Frankie Morello project. Not only do they work as fashion designers, but they their natural context. A side both hold chairs in prestigious fashion of the brand that naturally schools including the Marangoni Institut finds its way in the lingerie and the Domus Academy in Milan. They line, Frankie Morello Sexyhave also designed and collaborated on wear, thought as an ideal several costume construction projects contrast w ith i ts s pirit, for television, musical and movie produc- What aspects of your goes back to the joyful world tions. life have had the most of childhood games. From influence over your colthe collection, dedicated to Pierfrancesco lections? board games, to its tag Gigliotti graduated The fact that we’re both messages, truly cult within in architecture at the outsiders of the fashion the Frankie Morello look, Polytechnic University of Milan, where he wrote world has helped us dewe use games as a style a thesis called “The velop a very different philosophy but also as a Garment as Body product from the structural element. For Architecture”. He others. Pierfrancesco’s example, s ome p ractical collaborated on many architectural backdetails, zippers or buttons, fashion projects ground has helped with are crafted to recall other between Milan, the precision of prosurprising objects. In that Stockholm, New York and Tokyo. portions and measuresense, our product packaments and a never beging also plays a funda, mental part, such was the case with our underpants fore seen use of colors. From the theater dance and design world, Maurizio turned the practical aspect with different phrases for each day of the week, of our products into artistic and stylistic details. inspired by supermarket product packaging.

What characterizes the Frankie Morello brand?

experience MAprofessional Milan. Bornbetween Paris and in URI artistic was a performer, an he environment where ZIO once choreographer, theater designer for several theater and MOdance companies, he collaborated DIwith Italian Design Factory Alessi with which he entered the CAworld of fashion design. Maurizio Modica built his

sixties’ fashion elegance inspires the original associations that have made the Frankie Morello style more fun. That applies particularly to lingerie where the coordination possibilities add to the surprises, allowing to re-think all garment concepts as ready to wear pieces, when they were once created to be hidden.

PIER FRAN CE SCO GI GLIO TTI

Free, nonchalant, uninhibited: for a young and confident man unafraid to take risks and wear colors and prints. For the woman collection, Frankie Morello Sexywear rhymes with ironic and conscious sensuality. The woman collection targets a more mature audience, with cuts and volumes studied to create diverting and flattering models. Mainly from people I meet on the street, privileged relationships with emerging artists, from the music and movie business…Our research is done on a 360° plan because everything inspires us, from modern creations to the biggest names in fashion history. The fifties and
Where do you find inspiration for your creations?

How would you define the identity of the Frankie Morello Sexywear line?

She has followed the brand’s evolution that was, at first, dedicated to a younger audience, and then widened its collections in the last couple of years to target a larger crowd. The brand evolved with the women, worked with their taste, matching creative instincts with commercial considerations. In that sense, the Milanese flagship store serves as a very important tool to find out the customers’ impressions and expectations.
What defines, in your wor ds, the contemporar y woman?

How has the Frankie Mor over the years?

ello woman changed

In terms of fashion, the contemporary woman is more conscious of her decision making power and she is

THE BEST OF INTIMA – 02/2010

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