The Big Picture - June 2012 - (Page 2)

in this issue 4 june 2012 Volume 17 number 6 COLUMNS InSight Walking the plank. 11 Business + Management Adding a satellite facility to your operation. DEPARTMENTS 6 Wide Angle Night vision. FEATURES 12 Floor Your Clients By Mike Antoniak Things are looking up for floor graphics. As marketers explore novel ways to display and convey their messages, colorful images and text shouting for attention from floors are beginning to become more prominent in fully integrated campaigns. We talk to several media manufacturers to get their take on the state of floor graphics as well as their current product mix. Plus: Cranky Creative plays a winning floor-graphics hand in Aruba. 8 Up Front News and noteworthy, including: It’s a kid’s world 36 Job Log An odyssey to please. 17 Destination RIPs While a plethora of solutions can lend a hand in mapping out the road to efficient production, perhaps nothing reigns more critical than the RIP. By incorporating a quality RIP into your operation’s arsenal of print tools, you can better your workflow, increase shop efficiency, and add to your workload capacity. To help you in selecting a RIP best suited to your shop’s needs, we chart the features of more than 40 third-party RIPs for wide-format output. 24 Back to Work: ISA Sign Expo With a 10-percent increase in show-floor size, nearly 90 companies new to the expo, and a 28-percent increase in educational-session registration, the 2012 ISA Sign Expo in Orlando offered reason to believe that the industry is back on the upswing. Here’s a showcase of some of the event’s most innovative print-related products and technologies. ON THE COVER: Capital Wraps/Cranky Creative Group created a tiled-floor graphic for client Lenovo with Mactac StreetRap paired with Mactac floor laminate; output was with an HP Designjet L25500 printer with Latex inks. 2 THE BIG PICTURE june 2012

Table of Contents for the Digital Edition of The Big Picture - June 2012

The Big Picture - June 2012
Wide Angle
Up Front
Business + Management
Floor Your Clients
Destination RIPs
Back to Work: ISA Sign Expo
Job Log

The Big Picture - June 2012