Big Picture - November/December 2015 - (Page 24)

Creative Awakening What's new, what's noteworthy, and what's next as wallcoverings are reimagined in hip ways that go far beyond marketing and branding. o designers, an empty wall is like a big, blank canvas. It's just waiting to be decorated with images that solve site-specific design challenges. Whether clients want to set a certain mood in retail, inspire collaboration in a conference room, or cover unsightly cracks in an aging home, today's decorative designs are grabbing everyone's attention, as retailers and brand marketers learn that well-designed, unbranded wallcoverings can make a space feel more inviting and evoke an emotional response. Artists, photographers, designers, and their clients now know Student deSignS BIG PICTURE November/December 2015 T by E ilE E n Fr iT sch 24 that custom wallcoverings can be way cooler than the fussy floral patterns in grandma's parlor. Because wallcoverings no longer have to be designed for mass-market appeal or the limitations of rotary screen presses, designers are free to experiment. Online, you can buy everything from black-light poster wallpaper to Andy Warhol-inspired prints. Chicago-based Kasia Kay Art Projects' ( Fine Art Wallpapers line features wallpapers designed by artists around the world. On the Houzz website for interior design enthusiasts, Kasia Kay emphasizes her mission to "provide an opportunity to own a piece of art that is more affordable than original artwork by the same collectible artist." At Flavor Paper (, designs span the spectrum from funky or geometric to floral and traditional. On their website, Flavor Paper tells designers, "We want to put an end to the expression 'If walls could talk' and finally give them the voice they've been wanting." Consumers See What's Possible The designs above were created by students in the new Surface Imaging program in the Kanbar College of Design, Engineering, and Commerce at Philadelphia University. A few years ago, consumers started seeing photo murals and artsy graphics in hotel rooms, stores, and restaurants. Media sites such as Pinterest, Houzz, Instagram, and are making it faster and easier for consumers to experiment with temporary fabric murals or decorative wall decals before commissioning a professional.

Table of Contents for the Digital Edition of Big Picture - November/December 2015

Big Picture - November/December 2015
Wide Angle
Dynamic Display
Ready to Ride
You Ask, We Answer
Wallcoverings’ Creative Awakening

Big Picture - November/December 2015