N SM AS HI G COMPETITION BIG PICTURE March 2020 How one shop wins clients by pairing wide-format 2D and wide-format 3D printing. 26 O BY A DR IE NNE PA LME R ut-of-home advertising, P-O-P displays, interior décor prints, and vehicle graphics are applications that make the wide-format digital print world go 'round. As a print service provider, it's your job to bring innovative and inspiring ideas to your customers so they continue to choose you over your competition. How do you keep these tried-and-true offerings fresh and prevent your approach from becoming stale? One way of doing this is by combining what you know best - 2D wide-format printing - with 3D wide-format printing. Think lifelike, 3D-printed basketball players wrapped in printed material adhered to a billboard promoting the local NBA team, or a giant pair of sunglasses next to a digitally printed retail display luring in customers for a weekend sale.