VMSD - February 2014 - (Page 20)
Mondo Mannequins
Universal Display & Design
Mixed Messages
Combination textures are the latest look for mannequins.
By Robin Donovan, Managing Editor
When in New York, in December, take advantage
of 50-degree temperatures.
That's the gist of what we learned this year at the
Retail Design Collective. We also reminded ourselves
that black clothing is a good thing to wear when
everyone else is more fashionable than you.
On the mannequin front, everywhere we went
we saw the usual abstracts and egg heads (those
abstracts with eyelashes are fun, aren't they?), with
new options as the metallic influence moves from the
runway to mainstream.
We also caught a glimpse of something a bit edgier
than textured trends - you might call it a combination
texture, and it's one step past mixed media. In fact,
these forms and figures use combinations of paint,
vinyl, burlap and even silver leaf to create these new
looks.
Like the athletic mannequins we saw in spades
last year (these continue to be adopted by retailers),
some of these styles are on the bleeding edge. You
probably won't see them in stores every day, even if
we wouldn't mind a few fur-covered forms laden with
jewelry or scarves.
But expect some of these touches to trickle down
to retailers like Bloomingdale's, where smaller-format
20 FEBRUARY 2014 | vmsd.com
stores, including a new launch in Glendale, Calif.,
are incorporating matte metallics, including pearlized
silver and gold, into contemporary sportswear departments for men and women.
Originally planned as a local touch, Jack Hruska,
executive vp of creative services, says he was pleased
enough with the outcome to consider a wider rollout in the future. And he's taking a never-say-never
approach to bolder metallics, too: "Of course, we've
used shiny silver and a lot of people have used
chrome, but we've never used gold - well, at least
not in my 21 years here - until now. We used a little
bit of gold finish throughout the whole store." For a
sun-loving market not afraid of "a bit of flash," gold
finishes make sense.
But some of the more off-kilter textures and eyecatching finishes that beg for accessories aren't a
fit for Bloomingdales, Hruska explains: "Our job is
to sell products. I don't really use mannequins and
forms as a prop."
What he does demand, however, is a level of
fashion intelligence that passes from stylists to merchandisers to sales associates. With a wealth of
photos, runway videos and commentary constantly
updated online, stylists stay atop trends, adding a
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Table of Contents for the Digital Edition of VMSD - February 2014
VMSD - February 2014
CONTENTS
FROM THE EDITOR
VMSD EDITORIAL ADVISORY BOARD
THE GOODS
DESERT OASIS
MIXED MESSAGES
IT’S A WRAP
YOUNG, QUIRKY AND COLORFUL
HUNTING FOR THE PERFECT EXPERIENCE
SHOWROOM
AD INDEX
CHECKING OUT
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