VMSD - February 2014 - (Page 20)

Mondo Mannequins Universal Display & Design Mixed Messages Combination textures are the latest look for mannequins. By Robin Donovan, Managing Editor When in New York, in December, take advantage of 50-degree temperatures. That's the gist of what we learned this year at the Retail Design Collective. We also reminded ourselves that black clothing is a good thing to wear when everyone else is more fashionable than you. On the mannequin front, everywhere we went we saw the usual abstracts and egg heads (those abstracts with eyelashes are fun, aren't they?), with new options as the metallic influence moves from the runway to mainstream. We also caught a glimpse of something a bit edgier than textured trends - you might call it a combination texture, and it's one step past mixed media. In fact, these forms and figures use combinations of paint, vinyl, burlap and even silver leaf to create these new looks. Like the athletic mannequins we saw in spades last year (these continue to be adopted by retailers), some of these styles are on the bleeding edge. You probably won't see them in stores every day, even if we wouldn't mind a few fur-covered forms laden with jewelry or scarves. But expect some of these touches to trickle down to retailers like Bloomingdale's, where smaller-format 20 FEBRUARY 2014 | vmsd.com stores, including a new launch in Glendale, Calif., are incorporating matte metallics, including pearlized silver and gold, into contemporary sportswear departments for men and women. Originally planned as a local touch, Jack Hruska, executive vp of creative services, says he was pleased enough with the outcome to consider a wider rollout in the future. And he's taking a never-say-never approach to bolder metallics, too: "Of course, we've used shiny silver and a lot of people have used chrome, but we've never used gold - well, at least not in my 21 years here - until now. We used a little bit of gold finish throughout the whole store." For a sun-loving market not afraid of "a bit of flash," gold finishes make sense. But some of the more off-kilter textures and eyecatching finishes that beg for accessories aren't a fit for Bloomingdales, Hruska explains: "Our job is to sell products. I don't really use mannequins and forms as a prop." What he does demand, however, is a level of fashion intelligence that passes from stylists to merchandisers to sales associates. With a wealth of photos, runway videos and commentary constantly updated online, stylists stay atop trends, adding a http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - February 2014

VMSD - February 2014
CONTENTS
FROM THE EDITOR
VMSD EDITORIAL ADVISORY BOARD
THE GOODS
DESERT OASIS
MIXED MESSAGES
IT’S A WRAP
YOUNG, QUIRKY AND COLORFUL
HUNTING FOR THE PERFECT EXPERIENCE
SHOWROOM
AD INDEX
CHECKING OUT

VMSD - February 2014

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