Celebrating 100 years - 83

Maidt was passionate about industry
promotion and had a flair for the dramatic.
At CPIA's 1957 convention in Los Angeles,
Maidt placed a $10 bill under one of the
chairs in the room. He hung signs throughout
the hotel that read "YCMMBSOYS." At
the convention, he asked delegates to stand
and search for the cash. Harvey Barnwell of
Florida found the money. Maidt said: "That
man made $10 by simply getting out of his
chair." He explained: "The point I wish to
illustrate by this is the meaning of these
nine initials-'You Can't Make Money By
Sitting On Your Seat.'" The crowd burst
into applause.

RECAP

Protecting the plastering craft was built in
to the association's "DNA." It was, after all,
the Contracting Plasterers' International
Association-renamed Contracting
Plasterers' and Lathers' International
Association in 1957. CPLIA had battled
substitutes to lath and plastering from the
beginning. Now, despite intense promotion, it
was losing the battle. Drywall had surpassed
50 percent market share of residential construction. And, drywall's growth would only
accelerate; the development of self-drilling
screws and cold-formed steel framing during
the 1960s would make sure of that. Would
CPLIA continue to obsess in defending the
turf of plasterers? Or, would it adapt to the
market and adopt wallboard construction?

USG Corporation:
Celebrating
a Century of
Innovation
For more than 115 years, USG has led the
manufacturing industry with first-to-market
innovations and products that set new standards for design, productivity and performance for customers all over the globe.
We remain committed to helping the
construction industry build stronger, safer, more sustainable communities,
including our ever-expanding portfolio of USG Sheetrock® and Securock®
Brand ultralightweight gypsum panels. In 2017, we set new standards with
our Sheetrock® EcoSmart Panels, the industry's most lightweight and sustainable wallboard. This year also marks the 100th anniversary of USG's
iconic Sheetrock® Brand.
USG offers an array of acoustical, gypsum and specialty ceiling solutions
for every aesthetic and performance need. Designed for unlimited creativity,
they include different finishes, colors and materials, from wood to metal to
three-dimensional design. Plus, our drywall suspension ceiling systems are
pre-engineered to simplify planning and construction, so the finished design
looks as good as the original concept.
Backed by our superior customer service and technical support, USG
products meet exacting specifications and the highest quality standards. We
are proud to be an industry leader, with a commitment to solving customers'
challenges and moving the industry forward.
For more information, visit usg.com.
© 2017 USG Corporation and/or its affiliates. All rights reserved. The trademarks USG,
SECUROCK, SHEETROCK, the USG logo, the design elements and colors and related
marks are trademarks of USG Corporation or its affiliates.

http://www.usg.com

Table of Contents for the Digital Edition of Celebrating 100 years