BtoB Media Business - February 2009 - (Page 26)

Benchmarks BENCHMARKS GAINERS/DECLINERS Aviation & Aerospace GAINERS Rank 1 2 3 4 5 6 7 8 9 10 Ad pages Publication YTD ’08 YTD ’07 +/Business Air 1,356.08 1,642.49 286.42 Aviation Week 956.41 1,143.62 187.22 Heli Ops International 95.75 198.71 102.96 Airport Business 221.49 304.55 83.06 Ground Support Worldwide 294.69 367.45 72.75 Twin & Turbine 354.52 414.58 60.06 Aircraft Tech., Eng, & Maint. 232.74 287.66 54.92 MRO Management 111.70 151.08 39.38 Inside GNSS 94.58 128.08 33.50 Rotor & Wing 268.10 289.16 21.05 AC/Heating/Plumbing/Refrigeration GAINERS Rank 1 2 3 4 5 6 Ad pages +/99.14 88.37 85.35 52.58 37.27 2.12 Publication YTD ’08 YTD ’07 Supply House Times 730.22 631.08 Phc News 560.44 472.07 The Wholesaler 879.10 793.75 ASHRAE Journal 778.41 725.83 Contractor 676.95 639.68 Plumbing Systems & Design 199.69 197.57 DECLINERS 1 2 3 4 5 6 7 8 9 10 11 12 13 PME 468.24 575.03 -106.78 Contracting Business 1,015.24 1,114.48 -99.24 Oil & Energy 183.03 276.20 -93.17 HPAC Engineering 494.15 576.80 -82.65 Fuel Oil News 267.70 347.79 -80.09 Engineered Systems 631.67 710.10 -78.43 SNIPS 549.67 610.48 -60.81 TheNEWS 1,301.06 1,345.73 -44.66 Oilheating 289.89 329.36 -39.47 HVACR Business 226.02 259.51 -33.49 Plumbing Engineer 521.77 549.19 -27.42 Jobsite Plumbing & Heating 173.84 192.17 -18.32 Reeves Journal 466.84 483.68 -16.84 DECLINERS 1 2 3 4 5 6 7 8 9 10 M&C 1,542.64 1,674.10 CorporateMeetings&Incentives 245.06 339.08 Incentive 397.89 488.90 Exhibitor 294.38 343.34 Travel Professional 90.75 138.57 T&E Magazine 47.00 93.50 One + 804.63 845.65 Home Base Travel Agent 172.89 199.14 Luxury Travel Adv. 366.70 381.97 Association Meetings 222.00 236.48 -131.46 -94.01 -91.01 -48.95 -47.82 -46.50 -41.02 -26.25 -15.27 -14.49 Source: Powered by data from IMS-The Auditor, Toronto, December 2008 BIN CATEGORIES Trade publication ad pages and revenue, September 2008 Ad pages YTD ’08 YTD ’07 Category 11,791.36 13,001.63 Agriculture 17,154.14 17,524.66 Architecture, Design, Lighting 28,502.24 31,738.48 Automotive 10,521.50 10,761.92 Aviation, Aerospace & Military 27,815.72 31,201.07 Banking, Financial, Insurance 53,628.77 60,006.76 Building, Engineering, Construction 18,915.76 20,105.39 Business, Advertising & Marketing 21,643.72 24,946.10 Computing, Software, Telecom 14,905.46 16,883.59 Electronic Engineering 16,627.97 18,587.14 Government (Local, State, Federal) 128,333.99 145,418.64 Health Care (PERQ+IMS) 66,780.95 68,027.85 Mfg., Processing 6,636.84 6,940.67 Miscellaneous,* Classified 23,679.49 27,113.67 Movies, Radio, TV & Video 8,514.68 9,331.32 Pharmaceuticals 50,326.56 52,015.18 Professional Services 24,622.94 26,373.19 Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming 11,396.18 12,318.06 63,057.24 69,065.25 Retail, Services 10,358.38 11,286.74 Science, Research & Development 7,676.91 8,607.50 Transportation, Logistics 18,337.54 17,961.18 Travel, Business Conventions & Meetings 641,228.34 699,215.99 Grand Total Chg -9.31% -2.11 -10.20 -2.23 -10.85 -10.63 -5.92 -13.24 -11.72 -10.54 -11.75 -1.83 -4.38 -12.67 -8.75 -3.25 -6.64 -7.48 -8.70 -8.23 -10.81 2.10 -8.29 YTD ’08 145,093,816 207,919,650 298,771,675 144,443,593 376,805,237 500,568,978 537,722,837 650,066,223 251,464,580 194,320,160 882,055,611 715,132,167 56,037,842 327,773,624 103,165,072 539,995,770 245,981,237 177,014,129 672,580,665 118,626,792 64,144,634 361,012,440 7,570,696,734 Ad revenue YTD ’07 138,054,638 203,095,144 350,915,189 144,449,787 398,657,816 551,847,020 539,003,808 739,251,358 296,247,656 227,067,463 948,949,967 720,099,334 55,483,686 358,907,855 111,824,236 532,190,471 255,547,622 190,477,962 722,304,598 128,963,761 70,622,458 359,109,001 8,043,070,831 Chg 5.10% 2.38 -14.86 0.00 -5.48 -9.29 -0.24 -12.06 -15.12 -14.42 -7.05 -0.69 1.00 -8.67 -7.74 1.47 -3.74 -7.07 -6.88 -8.02 -9.17 0.53 -5.87 * Miscellaneous: includes Arts, Coin-operated & Vending and Security Source: Business Information Network, September 2008 26 | Media Business | February 2009 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - February 2009

BtoB Media Business - February 2009
Contents
Upfront
State of B-to-B Media
Cover Story
Sales & Marketing
Events
Production
Circulation
People
Benchmarks
Endnote

BtoB Media Business - February 2009