BtoB Media Business - March 2008 - (Page 25)

People On the Move ‘BusinessWeek’names Sibley worldwide publisher BusinessWeek named Jessica Sibley to the newly created position of senior VP-worldwide publisher. Sibley will be Sibley responsible for integrated ad sales for BusinessWeek, BusinessWeek.com and the brand’s events, mobile, video and TV offerings. Sibley joins BusinessWeek from The Wall Street Journal, where she was VP-multimedia sales, New York, New England and Europe. PROFILE ‘Ad Age’s’ multitasking Arden PEOPLE New publisher identifies brand opportunities I Fortune/Money group appoints McDonald chief revenue officer Fortune/Money Group named Kirk McDonald to the newly created position of chief revenue officer. McDonald will oversee the Fortune/Money Group’s worldwide advertising sales and marketing divisions and will be responsible for all print and digital advertising revenue. Prior to joining the Fortune/Money Group, a unit of Time Inc., McDonald was senior VP-sales, marketing and client service for DRIVEpm and Atlas Enterprise. Sippel named VP-marketing and business development at ‘WSJ’ The Wall Street Journal named Andrew Sippel VP-marketing and business development. He succeeds David Wachtel, who left the company. Sippel will work on print and online ad sales, develop new advertising programs and create new events and promotions. Prior to joining the Journal, Sippel was senior VP-sports and product management for ESPN’s customer marketing and sales operations. ence in New York this month has been exn the 11 years she’s been employed by panded to two days rather than one, providing Crain Communications Inc.’s Advertising attendees with more content and Ad Age with Age, Allison Price Arden has held seven more sponsorship opportunities. Also, while different jobs, along the way gathering expe- most of the events currently take place in New rience in advertising, business development, York, Arden is open to the idea of adding others internationally as well as domestically. custom media and interactive formats. As for the various tiThe only facet on the tles, Ad Age will remain business side she hadn’t Allison Price Arden Company: Crain the umbrella brand. “Martouched was events. But Communications keters still spend 40 minwith her recent promotion Inc. utes reading the print prodto her seventh post, as pubLocation: New York uct,” Arden said. “You do lisher of Ad Age and CreTitle: Publisher, have people say to me, ativity, that too now falls Advertising Age and Creativity ‘When I get to sit down and under her purview. Big move: Promoted to publishread my Ad Age, it becomes The mother of two and er after 11 years at company a relaxation.’” marathon-runner (she’s Five-year plan: Lay the right Ad Age’s digital growth training for her second foundation so 78-year-old publication becomes a 150-year-old has enabled it to focus on New York Marathon) said platform several vertical markets, the past year spent as associate publisher has prepared her for the task of but she also wants to find new ways to use the print product. One way the company has ackeeping the organization ahead of the pack. “What I learned was our need to get out in complished this is publishing Ad Age Annual, front of things and start planning a lot earlier,” the year-end compendium of data on marArden said. “As just-in-time media planning keters, media and agencies. Arden is also planning significant investbecame a reality, you get so caught up in the what’s happening in the moment, you don’t ments in the other products. “Madison+Vine” is being retooled to cover not just marketing have as much time to do planning. “[Now] I get to plan for the future while through entertainment but also marketing of entertainment. The e-newsletter will be remy ad director deals with the moment.” While she has made a commitment to get launched later this year. Creativity will also be relaunched, with the out in the market every day and listen to the various constituencies, Arden already has May issue, using much heavier paper stock identified several opportunities for the and a smaller, 10-by-12–inch format to better showcase the work. The moves are not intendbrand. Ad Age has increased its number of events ed as a cost savings but rather to make from eight to 24 in the past two years, but Ar- Creativity more of a luxury title, Arden said. Crain Communications also publishes den sees room for more growth across the board. For instance, a digital marketing confer- Media Business. BY MARY ELLEN PODMOLIK Jupiter Online Media chooses Venditto as general manager Gus Venditto has been named general manager of Jupiter Online Media, a division of Jupitermedia. He succeeds Bruce Morris, who left the company in November. Venditto will be responsible for editorial, marketing, advertising sales and technology for the online media unit, which includes mediabistro.com. Venditto was previously edi- tor in chief of Jupitermedia’s Internet.com. Moose River Media taps Stagnito as president Moose River Media (formerly Moose River Publishing), a b-to-b media company that focuses on “green” industries, has named Korry Stagnito as its new president. Stagnito was previously president of Stagnito Communications, which was sold to BNP Media last fall. Moose River Media’s products include SportsField Management, Tree Services and Turf Superintendent. mediabusinessonline.com | March 2008 | Media Business | 25 http://BusinessWeek.com http://Internet.com http://mediabistro.com http://mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - March 2008

BtoB Media Business - March 2008
Contents
Is Reed's Move a Game Changer?
Upfront: ABM honors McCracken, Thompson and Verdon
Cover Story: Business Data Sales Provide Steady Revenue
Audience Development
Special Report: Circulation Executives gain a Higher Profile
Sales & Marketing
M&A
Online
Video Goes Mainstream
Events
Production
People
Benchmarks
Publisher Rankings
Endnote: Information Helps Build Client Relationships

BtoB Media Business - March 2008