BtoB Media Business - October 2012 - (Page 3)

OCTOBER 2012 Upfront Elsevier has been wheeling and dealing lately . . . . Page 5 Cover Story Who’s Who in Business Publishing . . . . . . . . . . Page 6 Special Report Virtual events are seeing a resurgence . . . . . . . . . Page 12 Endnote How to get closer to your audience members . . Page 22 Departments Sales & Marketing . . . Page 14 M&A . . . . . . . . . . . . . . Page 15 Production. . . . . . . . . . Page 16 People . . . . . . . . . . . . . Page 17 Benchmarks . . . . . . . . Page 18 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 For subscription information and delivery concerns please email customerservice@btobonline.com or call (877) 320-1724 (in the U.S. or Canada) or (313) 446-0450 (all other locations) VP-Publisher: Robert Felsenthal, (212) 210-0262 Editor Business Development John Obrecht Manager Eric Gordon Executive Editor-BtoB Account Executive Kate Maddox Claudia Fern Design DirectorResearch Director Print and Digital John DiStefano Martin Musker Marketing and Events News Editor Manager Tequia Burt Michele Langer East Coast Bureau Chief Website Director Christopher Hosford Jeff Buddle Associate Editor Digital Marketing Specialist Tanya Meyer Marissa Pick Copy Editor Marketing Intern Richard K. Skews Caroline Osse Intern Production Manager Kyle Clapham Nicole Dionne Contributors Senior Audience Marie Griffin, Charlotte Development Manager Nicole Chantharaj Woolard, Matthew Schwartz CRAIN’S MARKETING SOLUTIONS GROUP Director, Social Media Training & Strategy Tracy Schmidt THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. In just a few minutes each week, you can keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. Go to BtoBonline.com/mybtob to register for this free weekly e-newsletter, or for our monthly Media Business Issue Alert highlighting stories from Media Business Magazine! For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact Bob Felsenthal at 212-210-0262 or bfelsenthal@crain.com. mediabusinessonline.com | October 2012 | Media Business | 3 http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2012

BtoB Media Business - October 2012
Table of Contents
Upfront
Cover Story
Special Report
Sales & Marketing
M&A
Production
People
Benchmarks
Endnote

BtoB Media Business - October 2012