Progressive Grocer - May 2010 - (Page 30)

Store of the Month Roots Market, Olney, Md. As part of Conscious Corner, Roots Market is all about natural and organic. Photo: Jackie Cristiano Roots and Wings An independent grocer’s conscious connection is intended to make a contribution far beyond its marketplace. By Bob Gatty alk in the front entrance at Roots Market, a natural and organic supermarket in the Maryland suburbs of Washington, D.C., and you’re greeted by a bountiful array of produce, much of it fresh from local farms and all, except for the water-grown hydroponic tomatoes from Hummingbird Farms on Maryland’s eastern shore, certified organic. Hanging above the stalks of asparagus, packs of bright-red strawberries, blueberries and Golden Nugget tangerines is a sign that reads: “Price conscious? So are we. That’s why we check our competitors every month 30 W to ensure that we are beating their prices on most items, every day of the year.” Right there at the entrance, that sign assures customers that Roots isn’t some ultrapricey store they can’t afford. It’s welcoming and reassuring, and, combined with the beautiful color of the fruits and vegetables, makes a pleasing first impression. “Conscious” is a big word at Roots, and signs throughout the Olney, Md., store are an important part of the connection the market and its staff has with its customers as they explain details about products, their origin, the methods used to grow the food, or such • Progressive Grocer • May 2010 A H E A D O F W H AT ’ S N E X T

Table of Contents for the Digital Edition of Progressive Grocer - May 2010

Progressive Grocer - May 2010
Nielsen’s Shelf Stoppers/ Spotlight: Candy/Non-ChocolateCandy
Super 50: Steadfast Leaders
The Lempert Report: ConAgra, Celebs Battle Child Hunger
Best Practices: Starting at the Top
Wake-up Call: Coupons Make a Comeback
Store of the Month: Roots and Wings
Harold Lloyd on … Making a Difference: Why Work as a Clerk?
Experience at Large: Put Your Best Customers to Work
Confection: Sweetening the Pot
Tea: Brewing up Sales
Non-alcoholic Beverages: Summer Quenchers
Summer Grilling Special: What a Gas!
Produce: Local and Lovin’ it
IDDBA Show Preview: Recipe for Success
Trends: The Summertime Freeze
Meats & Cheeses: Brown-bagging Sales
Food Industry Insights: Leadership for the Future
Tech Toolbox: A Look at the Latest Solutions
Out of the Box: The Latest Tools of the Trade
Roundtable: The Executioners
Foodservice: Green Machines
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - May 2010