The Pellucid Perspective - October 2015 - (Page 11)

industry scorecard September golf weather impact: A "push" for the month vs. '14 a t the national level, September weather came in mathematically flat as Golf Playable Hours (GPH) registered the same amount as Year Ago (YA). That result stabilized the positive Year-to-Date (YtD) results at +1% vs. YA or statistically flat. The YtD regional positive/negative breadth ratio slipped slightly but remains positive at 2:1 with 18 regions having favorable weather against 8 regions with unfavorable weather (19 regions now fall in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, favorability is exclusively found in weekdays vs. weekends, which has both rounds and revenue downside implications. Looking to the year-end forecast for GPH, we're projecting to be not far off September YtD 2015 Month Capacity Rds, % Change vs. YA YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (Aug '15) YtD % Utilization Rate Pt. Chng vs. YA (Aug '15) 0% +1% 2:1 18 8 52% +2 pt the 10-yr average (which would be a marginal "up" vs. '14). The supporting figures for the 2015 full-year comparative GPH for Total US, the comparison to the 10-yr average and the day-ofweek breakdowns are available to Geographic Weather Impact Tracking report purchasers or Pellucid Publications Members via the Client Login section at the Pellucid website (go to www. to subscribe or for more information; for information-seekers we'll send you a sample of the '14 1st half actual results to review). Looking back at August rounds played as reported by Golf Datatech/NGF to calculate the facility % Utilization Rate (UR), the rounds demand increase (+2%) was better than the decrease in GPH (-2%), producing a solid gain in Utilization for the month. For the YtD period, statistically flat rounds demand trails the modestly positive GPH figures, resulting in lower Utilization through August vs. YA. The supporting figures are also contained in the Geographic Weather Impact Tracking report or Pellucid Publications Membership monthly updates. A recent enhancement for our subscribers is we've added the current month GPH change for the 61 markets that align with the GolfDatatech/NGF universe for a monthly "preview" of what to expect when rounds are reported the following month. Jim Koppenhaver comments, "There's really not much news in the September weather impact at the national level (sometimes The Pellucid PersPecTive 11

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2015

Bureaucracy torpedoes 2 course construction projects
Affordable golf: What’s the problem?
PGA TOUR “Changing of the Guard:” Can the young guns revive participation and demand?
Diners and golfers alike bring new service expectations to the table today
September golf weather impact: A “push” for the month vs. ’14
Miami golf OK, but no day at the beach

The Pellucid Perspective - October 2015