InBroadcast - February 2024 - 35

www.inbroadcast.com | Vol: 14 - Issue 2 | February 2024
35
InStudio
How can broadcasters
unlock digital revenue?
A
s broadcasters fight to remain
competitive versus non-linear
streaming services, fostering
an online
presence may be the
solution. By diversifying their content
distribution, broadcasters can unlock
digital revenue streams and foster
long-term sustainability and growth.
Broadcasters must
extend
services, social
their
reach beyond traditional platforms
by
embracing online streaming
media, and
dedicated apps. This shift enables
access to a broader audience and
new revenue opportunities, catering
to modern viewers' preferences for
on-demand content across various
devices. Capitalizing on this online
presence means expanding revenue
opportunities: beyond
digital
advertising, dedicated platforms or
websites can be supported through
subscription models. Increasing Ad
Inventory and populating a platform
with content can be achieved by
repurposing newscasts
into bitesized
clips, categorized and enriched
with descriptions.
This indeed poses a significant
challenge for newsroom teams
already
stretched
meticulous
and crafting
process
thin.
of
cataloging assets
by
The
sifting
through aired content, identifying
and
topic,
titles and summaries
for each news piece is undeniably
time-consuming.
However, with Speech Processing
technology, these challenges
can be effectively
By
streamlining workflows
automating these tasks, AI-driven
solutions offer a promising avenue
addressed.
and
for newsrooms to enhance efficiency
and productivity.
MMS: Media Generation
and Content Repurposing
Media Monitoring System (MMS)
is powered by proprietary speech
recognition and
computer
vision
technology for Media Generation and
Content Repurposing.
Broadcasters can utilize speechto-text
to
overcome burdensome
tasks, extract valuable information,
and gain a deeper understanding
of their
environment,
programming. As manual
tagging, curation, and clipping are
not sustainable in a rapidly evolving
breaking news
Automatic
(ASR) utilizes artificial
for transcription and
extraction.
The newscasts
Speech Recognition
intelligence
metadata
are processed
through ASR, generating a
comprehensive and
searchable
textual record. Supplementing this
technology, AI algorithms create an
interconnected network of metadata,
as the technology allows for topic
and keyword detection, speaker ID,
and summarization of lengthy news
segments.
This
proprietary
leverages
advanced
learning algorithms
and
the
technology
machine
and
deep
neural networks that evolve every
day, resulting in progressive higher
accuracy
possibility
of
vocabulary customization. The
system analyzes a newscast and
detects the beginning and end of
each news
story, automatically
generating individual clips. Useful
metadata is then added to these
individual
stories,
indexing
of news
such
as
title,
summary, and keywords.
The technology allows for efficient
segments
media asset
management
linking to large MAM databases
without
burdensome human
intervention. Transcribed content is
automatically
tagged, categorized,
and
organized, enabling content
discovery workflows. By continuously
transcribing aired
content
and
linking frame-accurate media events
to AI-generated textual metadata,
broadcasters can optimize resources
required for content creation, review,
indexing, and sharing. An AI-driven
content
facilitates
discovery', as
facilitates
and
it
searches and streamlines clipping
workflows. Content
content
allows
and
by
and other media companies
can
quickly adapt their broadcast content
into individual clips to be repurposed
on the internet.
Content distribution
and monetization
VoiceInteraction strives
to
classification network
an effective 'content
enables
filtered
indexation
discoverability
for the creation of
personalized experiences. The rapid
search and retrieval
of
specific
segments within recorded content
streamlines the clipping process and
reduces manual effort. By integrating
these automated
broadcasters
processes,
eliminate errors, and
efficiency.
These advancements
savings
and
optimize workflows,
improve
drive cost
revolutionize how
broadcasters operate in the evolving
media landscape, by allowing them
to create an online presence. By
streamlining their clipping and
editing processes, news channels
understand the media industry's
needs, creating tools that effectively
overcome current challenges. MMS
effectively cuts many hours of daily
human labor, empowering editors
to focus on improving small details
and delivering better content overall.
The content management system for
publishing the clips, thumbnails, and
metadata can be automated so that
the assets can be ready shortly after
airing the original newscast.
MMS optimizes content creation
distribution, creating
and
monetization opportunities through
content
repurposing automation.
The clips generated and additional
information can be exported to the
station's
based
platform,
website, subscriptionmedia
social
channels,
or other video-sharing
platforms. This opens new avenues
for digital revenue, whether through
expanding advertising inventory or
driving subscriptions. By
content
various
on-demand
and
offering
across
devices, broadcasters
can reach diverse audiences and
increase brand awareness.
Discover what MMS can do for your
online presence in 2024 by getting in
touch for a demo.
https://www.voiceinteraction.ai
http://www.inbroadcast.com https://bit.ly/4983N5H https://bit.ly/4983N5H https://bit.ly/4983N5H https://www.voiceinteraction.ai
InBroadcast - February 2024

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