Fixed Ops Magazine 2023 Vol 20-3 - 52

* Vehicle Sales and Trade-Ins: You can drive higher
customer retention through fixed ops by leveraging
the service lane to promote trade-ins and vehicle
sales. When a customer comes in for a service, the
dealership service advisor has an opportunity to engage
with that customer while they wait for their vehicle
or deliver an estimate for a repair. Armed with
customer data, the service advisors are able to offer
personalized vehicle solutions. This provides the
customer with a seamless transition from service to
sales while also reinforcing brand loyalty.
* Social Media: Over 300 million Americans use social
media, which makes it a great place to engage
with your customers and create a streamlined experience
between them and your dealership. Good
omnichannel sellers leverage social media platforms
to proactively engage with customers, share information
about products and services, leverage special
promotions, and develop a sense of connection
with your brand. By effectively utilizing social media,
dealerships can foster a sense of community and
trust, ultimately driving customer satisfaction and
loyalty.
SUMMARY
The way consumers shop and how they engage with
brands is rapidly changing. If dealerships don't keep
up, they could be left behind as your customers move
toward increasingly more digital engagement. Creating
an omnichannel strategy is a very effective way to keep
your dealership competitive and engaged with current
and new customers. As consumers become more digitally
savvy and technology enables more engaging ways
to interact with products and brands they love, there is
a big opportunity for OE brands and dealers to enhance
their omnichannel offerings and create closer, more universal
relationships with customers.
Brian Servatius is Vice
President of Business
Development at RevolutionParts
works with
key partners and manages
partnership development
from conception
to implementation,
overseeing all phases
from conception to implementation
of go-to-market strategies and operational
plans to ensure success. Brian is experienced
in business development, training, and account management
roles at eBay Motors and is responsible for
scoping/targeting, negotiating, and executing deals
with large national auto parts sellers to sell on eBay.
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Fixed Ops Magazine 2023 Vol 20-3

Table of Contents for the Digital Edition of Fixed Ops Magazine 2023 Vol 20-3
