Fixed Ops Magazine 2023 Vol 20-3 - 62

track and use data, whether it's your data, their data,
or third-party data. Moving forward, these goals may
change and open clear communication will be needed
to determine the priority of each. Understand your vendor's
strengths so that you can maximize them.
HOLDING VENDORS ACCOUNTABLE AND
MEASURING SUCCESS
Once you've chosen a vendor, it's crucial to set clear
expectations and hold them accountable for delivering
on their promises. To ensure that they're meeting your
dealership's needs, it's important to regularly monitor
their progress, inspect their work, provide feedback,
and review their performance. One essential aspect
of measuring success is owning your own data. The
first step to this is validating ownership of your Google
Analytics account, Google Ads account, Facebook
Business Manager Account, Facebook Pixel, and striving
for clean data. However, it's important to note that
Google Analytics has some blind spots, so it's worth
considering other tools that can provide additional insights.
Ensure you do your research that these tools
are truly product agnostic and have your best interest
in mind vs push their agenda.
When evaluating a vendor's performance, it's essential
to use objective criteria rather than relying on subjective
feelings. Keep a record of their performance, focus
on the facts, address any issues directly, and celebrate
successes. By using an objective approach, you can
make informed decisions and establish a strong, longterm
partnership that benefits both parties. It's important
to remember that vendor partnerships require
collaboration and a shared commitment to achieving
success.
Furthermore, it's beneficial to find a vendor partner
who is willing to collaborate with you and others, even
if it is their competitor. By working together, you can
ensure that the vendor's work aligns with your dealership's
goals and objectives. Effective collaboration
can also help you stay ahead of the competition and
identify opportunities for improvement.
Brooke C Furniss, driven
by her passion for
advancing the automotive
industry,
Brooke
founded
BZ Consultants
Group to be a champion
for dealers and provide
them with education
and guidance. BZ Consultants
Group focuses
on helping dealers examine what they should expect
from their vendors, especially their digital vendors. By
separating facts from feelings and holding them accountable,
Brooke is committed to moving the automotive
industry forward and making a positive impact.
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Fixed Ops Magazine 2023 Vol 20-3

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