Fixed Ops Magazine 2024 Vol 21-2 - 53

repairs, and projects-all the while ensuring proper
fitment. This community aspect creates a trusted
environment where buyers feel confident purchasing
from sellers, knowing they're getting the right part for
their needs. Your parts department can leverage this
built-in consumer trust and audience of parts buyers
to offload your obsolete parts.
KEY STRATEGIES FOR eBAY SUCCESS
eBay presents a unique opportunity for your parts
department to sell off some of its obsolete inventory.
You can reach car enthusiasts and the do-it-yourselfers
actively looking for the specific components
you're trying to sell to complete their projects. However,
doing this successfully takes a bit more than simply
logging onto eBay and slapping up a few listings.
Here's how to optimize your eBay listings and use the
platform to offload obsolete parts:
* Detailed Listings: The key to getting your listing
noticed is in the details. High-quality images and detailed
descriptions that include part numbers, compatibility,
and condition can attract more buyers and
help sell your obsolete parts faster. This helps build
trust with buyers and can set your listing apart from
thousands of generic or unspecified listings.
* Competitive Pricing: You're more likely to sell
your parts quickly if they're competitively priced. Do
some research by browsing eBay for other listings
with the same part you're selling. This will help you
price your item to catch a buyer's attention without
giving it away or over-marking it.
* Shipping Costs: Be sure to also keep shipping costs
in mind. Some buyers sort their search results by the
total cost (item price + shipping cost) instead of the
part's initial listing price.
* Optimize for Search Engines: The words you use
in your listing titles and descriptions should be the
words a buyer would use to search for the part.
Think like a buyer. What would make your part more
appealing to a buyer during their search? The search
engine uses this information to match buyers' search
terms to your listing, so more relevant details mean
more buyers can find your item.
* Customer Service: A positive buying experience
can result in higher ratings, which eBay rewards with
a good reputation. Happy customers may also come
back and recommend your store to other parts buyers.
In fact, according to Salesforce, 89% of customers
will return to an online store after a positive
shopping experience.
* Send Customers to your Web Store: eBay is a
great way to drive repeat customers to your parts
web store. When you ship out a part, be sure to slip
in a car with your web store and a small discount for
making a future purchase there rather than eBay.
* Tag Obsolete Parts: Utilize eCommerce tools that
do the heavy lifting for you. Use tools that give you
the capability to easily bulk tag, list, and custom
price obsolete inventory. Then, instantly list those
parts across your desired selling channels-like eBay.
MARCH APRIL 2024 || FIXED OPS MAGAZINE
53
Fixed Ops Magazine 2024 Vol 21-2

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-2
