Tart is Hot Tart Cherries are One Red Hot Super Fruit Eighty-seven percent of consumers say "taste" is the most important driver in food selection with "healthfulness" coming in at 66 percent, according to a 2012 trend report. And consumer preference for sour/tart flavors has nearly doubled in the last three years. It's a profile that fits tart cherries to a "T." They add a sweet/tart flavor to baked goods, blend beautifully with nuts and other fruits, and are recognized as a leading super fruit. Montmorency tart cherries are available dried and frozen all year long. Their bright red color and plump texture add value to any food, from snacks to scones to salads. Go tart instead. cherryprocessor.com For more information, see Page 133http://www.cherryprocessor.com