Baking & Snack - May 2024 - 95

SPECIAL REPORT
Meeting Preview
chasing the
HORIZON
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BEMA's 2024 Convention aims to equip attendees for the
future through its programming and unique networking
centered around its theme The Future of Baking: People,
Processes and Products. BEMA Convention will be held
at the Terranea Resort in Rancho Palos Verdes, Calif.,
June 28-July 1.
The event kicks off Friday, June 28, with a welcome
reception in the evening. Future-focused programming
gets underway Saturday with this year's keynote speaker
Alex Weber, a former contestant on NBC's Emmynominated
series " American Ninja Warrior. " Weber will
share with BEMA attendees how to meet their challenges
with their very best by sharing his experiences and
actionable strategies.
For BEMA member companies wanting to include
employees unable to attend in person, BEMA offers a
virtual Workforce Edition of the education programming.
Those registered for Workforce Edition can attend
exclusive virtual sessions on Friday as well as
a livestream of BEMA programming Saturday and
Sunday. Friday's programming will include interactive
professional development workshops that allow attendees
to learn skills they can use on the job immediately.
" The Convention & Programs committee has again
gone above and beyond to bring an energetic keynote
address and relevant, interesting topics to the BEMA
audiences at Terranea and at home joining via BEMA
Live, " said Jim Warren, BEMA chair and vice president,
Exact Mixing, Reading Bakery Systems. " Attendees will
BEMA Convention 2024 looks ahead to the future of the baking industry.
by Charlotte Atchley
find themselves feeling engaged, informed and ready to
contribute to industry discussions at the highest levels. "
In addition to Workforce Edition and industry insight
discussions, attendees can enjoy BEMA's unique
networking opportunities. The BEMA Cup Golf
Tournament will be held Friday before the welcome reception
on the Los Verdes Golf Course. Those not interested
in golfing can participate in goat yoga. Archery,
guided bike and kayak tours, paddleboarding, and tide
pool adventures are also available for attendees and their
families to enjoy. Two nights of dinners with bakers pair
BEMA members with baker guests to connect in small
group settings. BEMA Connect, held Monday, brings
BEMA members and potential customers together by
pairing a BEMA member with a baker guest they aren't
currently working with for one-on-one conversations.
" While I echo Jim's excitement about the programming,
the way BEMA brings people together in meaningful
ways at our convention is something that I take pride
in and very much look forward to, " said Kerwin Brown,
BEMA president and chief executive officer. " People are
the heart of the baking industry, and connecting our
members with their customers and colleagues is not only
our mission, but it's also part of the convention DNA.
Seasoned convention-goers and first-timers alike will realize
tangible value from the connections made. "
The deadline for hotel reservations is May 24 at 5 p.m.
PST. For more information on the agenda, activities and
to register, visit www.bema.org.
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www.bakingbusiness.com / May 2024 Baking & Snack 95
Through its
educational
programming
and networking
opportunities,
BEMA Convention
2024 brings
suppliers and
bakers together.
Terranea Resort
http://www.bema.org http://www.bakingbusiness.com
Baking & Snack - May 2024

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