CAKENOMICS - November 2017 - 3
FEATURE
The High Stakes Of Birthday Cakes
O
n any given day, an estimated 750,000 Americans celebrate a birthday. Birthday cakes represent a multi-billion-dollar business and, for this reason, cake shops across
the country recognize the high stakes of cakes.
Balancing the extreme demands of today's consumers
with your own understanding of price points and production costs makes your job as a retail bakery owner even
more challenging.
In short, customers want it all. Your job is managing their
expectations.
This was the task at hand when Cake Life Bake Shop in
Philadelphia opened its gorgeous retail store, filled with
delicious cakes and pastries, in November 2016. Chef/owners Nima Etemadi and Lily Fischer sought to answer one
pressing question: Where do customers in Philadelphia go
for a birthday cake?
"If you want something beyond a supermarket bakery, the
options were somewhat limited," says Etemadi, who attended culinary school at age 17 in Vancouver, British Columbia,
and later studied at the French Culinary Institute (now the
International Culinary Center) in New York City.
Cake Life's line ranges from simple celebration cakes to
elaborate weddings. A chocolate cake with cream cheese
frosting and rainbow sprinkles, the Fiesta Cake at Cake Life
is their most popular seller for birthdays. Other popular
everyday flavors are Vanilla Cake, Raspberry-Earl Grey, and
Rival Bros. Cappuccino. A 4-inch Fiesta Cake sells for $18,
while a 12-inch sells for $45.
"We try to keep it in a price point that makes sense for our
customers," Fischer says. "Charging $80 for a 6-inch cake is
too much. Our 4-inch cakes start at $18, which is almost at the
price point of getting four cupcakes from somebody else."
THE BIRTHDAY ISSUE
2017
3
Table of Contents for the Digital Edition of CAKENOMICS - November 2017
CAKENOMICS - November 2017
FEATURE - The High Stakes Of Birthday Cakes
TIME SAVING TIPS
SUPPLY SIDE ECONOMICS
WINNING PROMOTIONS
INNOVATIVE PRODUCTS
CAKENOMICS - November 2017 - CAKENOMICS - November 2017
CAKENOMICS - November 2017 - 2
CAKENOMICS - November 2017 - FEATURE - The High Stakes Of Birthday Cakes
CAKENOMICS - November 2017 - 4
CAKENOMICS - November 2017 - 5
CAKENOMICS - November 2017 - TIME SAVING TIPS
CAKENOMICS - November 2017 - 7
CAKENOMICS - November 2017 - SUPPLY SIDE ECONOMICS
CAKENOMICS - November 2017 - 9
CAKENOMICS - November 2017 - 10
CAKENOMICS - November 2017 - 11
CAKENOMICS - November 2017 - WINNING PROMOTIONS
CAKENOMICS - November 2017 - 13
CAKENOMICS - November 2017 - INNOVATIVE PRODUCTS
CAKENOMICS - November 2017 - 15
CAKENOMICS - November 2017 - 16
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