instore - October 2017 - 17
cover story
sales, Valenti says. In the leadup to Thanksgiving, it jumps to 36
percent. German chocolate is the top seller. "The following they have
is incredible," she says.
Other top bakery sellers include Gooey Butter Cake (a St. Louis staple,
and available at Straub's in multiple flavors), Triple Play Brownie, My
Grandma's Cinnamon Walnut Coffee Cake and, on the catering end, a
Mini Croissant Tray. Midtowne Market, a St. Charles, Missouri, retailer
bought by Straub's in 2015, makes fresh donuts and bread for all four
Straub's stores. "We're baking more and more of our own products,"
Valenti says. "It's fresher and you have much better cost control. The
response from customers has been great."
Many of the items sold in Straub's bakery that aren't made in its own
kitchens come from local bakeries like Companion, LaBonne Bouche,
Ann & Allen, Laughing Bear, the Cup, the Cakery and Breadsmith.
Some, like Companion, ship all over the country. Others are much
smaller. "We're a good fit for people who love what they do, and maybe
they even own their own storefront, but they still aren't quite well
known yet," Valenti says.
The 2018 renovation of the Clayton store should be a boon for the
bakery department, Valenti says. Under current plans, an entrance
will be built right at its doorstep. "It will make it so that when a
customer enters, the first thing they see is bakery."
The retail grocery world has always been marked by rapid change and
fierce competition. But Valenti and LaBerta are confident that Straub's
place in that world is secured.
"It's fun to come into a store like this," LaBerta says. "There's great food,
great customer service and so many unique things. Maybe you've seen
them on the Food Network, or maybe they haven't even been on the
Food Network yet. We're ahead of the curve."
Straub's will have to evolve, as every other grocery retailer will. But
the fundamentals will stay the same. "We started with the idea that we
serve the customer, and we'll never change that," LaBerta says. "Our
customers own their store." And the fact that Straub's has four stores,
not 40 or 400, doesn't really matter, she says. "We're big in our minds,
and we're big in our customers' eyes."
Came for carrots.
Left with carrot cake.
With LINDAR's Simply Secure crystal-clear containers, your bakery, produce,
or deli products are showcased so beautifully, they are nearly impossible
to pass by. Call 866-468-3200 or eMail info@lindarcorp.com to learn more.
instore
instore * OCTOBER 2017 * 17
http://WWW.LINDARCORP.COM
Table of Contents for the Digital Edition of instore - October 2017
instore - October 2017
Editor's note - Smart Growth
CONTENTS
Spotlight - BY THE NUMBERS: Muffins
Merchandising - ON DISPLAY: Holiday party trays
Cover story - Built on Service
No delivery too small
Commissary Insider - October 2017
Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
Food Safety: Using probiotics to fight pathogens
Equipment: Accuracy, flexibility key in cake depositing
Tech: TrueCommerce EDI helps King’s Hawaiian
News - Need to know
Market research - Super consumers
Category perspective - Private label
Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
Product trends - FIRST TO MARKET
Product showcase
No label
AD INDEX
instore - October 2017 - instore - October 2017
instore - October 2017 - 2
instore - October 2017 - Editor's note - Smart Growth
instore - October 2017 - 4
instore - October 2017 - 5
instore - October 2017 - CONTENTS
instore - October 2017 - 7
instore - October 2017 - Spotlight - BY THE NUMBERS: Muffins
instore - October 2017 - 9
instore - October 2017 - Merchandising - ON DISPLAY: Holiday party trays
instore - October 2017 - 11
instore - October 2017 - Cover story - Built on Service
instore - October 2017 - 13
instore - October 2017 - No delivery too small
instore - October 2017 - 15
instore - October 2017 - 16
instore - October 2017 - 17
instore - October 2017 - 18
instore - October 2017 - Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
instore - October 2017 - com - 2
instore - October 2017 - com - 3
instore - October 2017 - com - 4
instore - October 2017 - com - 5
instore - October 2017 - Food Safety: Using probiotics to fight pathogens
instore - October 2017 - com - 7
instore - October 2017 - Equipment: Accuracy, flexibility key in cake depositing
instore - October 2017 - com - 9
instore - October 2017 - com - 10
instore - October 2017 - com - 11
instore - October 2017 - Tech: TrueCommerce EDI helps King’s Hawaiian
instore - October 2017 - com - 13
instore - October 2017 - com - 14
instore - October 2017 - com - 15
instore - October 2017 - com - 16
instore - October 2017 - News - Need to know
instore - October 2017 - Market research - Super consumers
instore - October 2017 - 21
instore - October 2017 - 22
instore - October 2017 - 23
instore - October 2017 - Category perspective - Private label
instore - October 2017 - 25
instore - October 2017 - 26
instore - October 2017 - 27
instore - October 2017 - Equipment & packaging - LATEST INNOVATION: Tamper-evident packaging
instore - October 2017 - 29
instore - October 2017 - Product trends - FIRST TO MARKET
instore - October 2017 - 31
instore - October 2017 - Product showcase
instore - October 2017 - No label
instore - October 2017 - AD INDEX
instore - October 2017 - 35
instore - October 2017 - 36
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