MEAT+POULTRY - November 2015 - 71

C O M PA N Y P R O F I L E

But Jackson and Harvey believe they have
smell it? Bacon makes everything better. And
found just that in Easy Bacon.
I'm making bacon better. I want you to try my
"People who love real bacon now have
new Easy Bacon from Harvey Foods. Skilleta better option," Jackson says. "There is no
fried bacon in under two minutes. Eightysacrifice being made by choosing Easy Bacon
percent less grease. Easy to clean up. What's
over raw bacon. That's my story, and I'm
not to love? You'll find Easy Bacon wherever
sticking to it."
you buy groceries in Atlanta. Real bacon just
got easy."
While Easy Bacon will be
promoted through traditional
media, Monogram will take
advantage of Harvey's tremendous
following on social media to
help market the product. Harvey
has nearly 4 million followers
on Facebook, nearly 3 million
on Twitter and 1.2 million on
Instagram. Davis says Harvey
wrote scripts for high-definition
commercials that are being
featured on social media.
"In today's world, it's more
difficult to reach people because
they are tuning out traditional
media. Our biggest challenge is
7POCVEJGF2GTHQTOCPEGs5KORNKEKV[QH1RGTCVKQP
generating awareness," Jackson
Safeline X-ray Inspection
says. "We think we will have a very
effective social media campaign."
While Monogram is committed
6TWUVVJGNGCFGTUVQRTQVGEV[QWTDTCPF
to the tagline, "Bacon just got
* Engineered and manufactured in-house
easier," Jackson believes there are
* Full offering of standard or fully customized
a multitude of messages that can be
systems
communicated about Easy Bacon.
"Certainly, bringing breakfast
back to time-starved people will
be one of the messages," he says.
Jackson says research reveals
that about 50 percent of at-home
bacon consumption occurs on
the weekends. The statistic tells
Jackson that people don't have
time to fry bacon during the week.
They will now with Easy Bacon,
he adds.
Future plans may call for line
extensions of Easy Bacon with
different cuts and different flavors,
Jackson says. The key is finding
the right cut or flavor that is bigger
than a niche. "Finding something
that the consumer thinks is a great
idea is always the challenge,"
Jackson says.

*

Unrivaled sensitivity to dense physical
contaminants

*

Measures mass, confirms fill levels
and product integrity

*

Nationwide field service and 24/7
telephone support

YYYOVEQOUCHGNKPGWUZTC[

5GG.KXG&GOQPUVTCVKQPUCV+22'
Booth 6225
January 26-28 in Atlanta, GA

www.meatpoultry.com | 11.15 | MEAT+ POULTRY

71



http://www.mt.com/safeline-us-xray http://www.meatpoultry.com

MEAT+POULTRY - November 2015

Table of Contents for the Digital Edition of MEAT+POULTRY - November 2015

MEAT+POULTRY - November 2015
Table of Contents
Commentary - Business at usual
BUSINESS NOTES - IARC ISSUES CLARIFICATION; INDUSTRY DEFENDS MEAT AGAINST CANCER REPORT
SUBWAY, MCDONALD’S CANADA UPDATE ABF COMMITMENTS
GROWING KOCH FOODS
TYSON ANNOUNCES WORKER SAFETY PROGRAM
MCDONALD’S SEES RISE IN US, GLOBAL SALES
WASHINGTON - Verifying HACCP
COVER STORY - Wrangling regulations
ANIMAL WELFARE REPORT - Joining the club
PIG'S-EYE VIEW
FOOD SAFETY - On the fast track
SMALL BUSINESS MATTERS - Worth of the name
INGREDIENT ISSUES - Coating with a culinary twist
TOOLS OF THE TRADE - Better blending
HOT DOG PROCESSING - Sticking to the formula
COMPANY PROFILE - Bacon in the fast lane
MEAT-MINDED - When less is, indeed more...
PACKAGING SOLUTIONS - Attention grabbing
FROM THE CORRAL - Studying stunning
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER
IPPE Processor's Handbook
Contents
Welcome
Education and exposition
Schedule
Education
Floor Map
Exhibitors
Activities
Dining out
The facts
MEAT+POULTRY - November 2015 - MEAT+POULTRY - November 2015
MEAT+POULTRY - November 2015 - 2
MEAT+POULTRY - November 2015 - FC1
MEAT+POULTRY - November 2015 - FC2
MEAT+POULTRY - November 2015 - 3
MEAT+POULTRY - November 2015 - Table of Contents
MEAT+POULTRY - November 2015 - 5
MEAT+POULTRY - November 2015 - 6
MEAT+POULTRY - November 2015 - 7
MEAT+POULTRY - November 2015 - Commentary - Business at usual
MEAT+POULTRY - November 2015 - 9
MEAT+POULTRY - November 2015 - BUSINESS NOTES - IARC ISSUES CLARIFICATION; INDUSTRY DEFENDS MEAT AGAINST CANCER REPORT
MEAT+POULTRY - November 2015 - GROWING KOCH FOODS
MEAT+POULTRY - November 2015 - MCDONALD’S SEES RISE IN US, GLOBAL SALES
MEAT+POULTRY - November 2015 - 13
MEAT+POULTRY - November 2015 - WASHINGTON - Verifying HACCP
MEAT+POULTRY - November 2015 - 15
MEAT+POULTRY - November 2015 - 16
MEAT+POULTRY - November 2015 - COVER STORY - Wrangling regulations
MEAT+POULTRY - November 2015 - 18
MEAT+POULTRY - November 2015 - 19
MEAT+POULTRY - November 2015 - 20
MEAT+POULTRY - November 2015 - 21
MEAT+POULTRY - November 2015 - 22
MEAT+POULTRY - November 2015 - 23
MEAT+POULTRY - November 2015 - ANIMAL WELFARE REPORT - Joining the club
MEAT+POULTRY - November 2015 - 25
MEAT+POULTRY - November 2015 - 26
MEAT+POULTRY - November 2015 - 27
MEAT+POULTRY - November 2015 - PIG'S-EYE VIEW
MEAT+POULTRY - November 2015 - 29
MEAT+POULTRY - November 2015 - 30
MEAT+POULTRY - November 2015 - 31
MEAT+POULTRY - November 2015 - FOOD SAFETY - On the fast track
MEAT+POULTRY - November 2015 - 33
MEAT+POULTRY - November 2015 - 34
MEAT+POULTRY - November 2015 - 35
MEAT+POULTRY - November 2015 - 36
MEAT+POULTRY - November 2015 - 37
MEAT+POULTRY - November 2015 - SMALL BUSINESS MATTERS - Worth of the name
MEAT+POULTRY - November 2015 - 39
MEAT+POULTRY - November 2015 - 40
MEAT+POULTRY - November 2015 - 41
MEAT+POULTRY - November 2015 - INGREDIENT ISSUES - Coating with a culinary twist
MEAT+POULTRY - November 2015 - 43
MEAT+POULTRY - November 2015 - 44
MEAT+POULTRY - November 2015 - 45
MEAT+POULTRY - November 2015 - 46
MEAT+POULTRY - November 2015 - 47
MEAT+POULTRY - November 2015 - 48
MEAT+POULTRY - November 2015 - 49
MEAT+POULTRY - November 2015 - TOOLS OF THE TRADE - Better blending
MEAT+POULTRY - November 2015 - 51
MEAT+POULTRY - November 2015 - 52
MEAT+POULTRY - November 2015 - 53
MEAT+POULTRY - November 2015 - 54
MEAT+POULTRY - November 2015 - 55
MEAT+POULTRY - November 2015 - HOT DOG PROCESSING - Sticking to the formula
MEAT+POULTRY - November 2015 - 57
MEAT+POULTRY - November 2015 - 58
MEAT+POULTRY - November 2015 - 59
MEAT+POULTRY - November 2015 - 60
MEAT+POULTRY - November 2015 - 61
MEAT+POULTRY - November 2015 - COMPANY PROFILE - Bacon in the fast lane
MEAT+POULTRY - November 2015 - 63
MEAT+POULTRY - November 2015 - 64
MEAT+POULTRY - November 2015 - 65
MEAT+POULTRY - November 2015 - 66
MEAT+POULTRY - November 2015 - 67
MEAT+POULTRY - November 2015 - 68
MEAT+POULTRY - November 2015 - 69
MEAT+POULTRY - November 2015 - 70
MEAT+POULTRY - November 2015 - 71
MEAT+POULTRY - November 2015 - MEAT-MINDED - When less is, indeed more...
MEAT+POULTRY - November 2015 - 73
MEAT+POULTRY - November 2015 - PACKAGING SOLUTIONS - Attention grabbing
MEAT+POULTRY - November 2015 - 75
MEAT+POULTRY - November 2015 - 76
MEAT+POULTRY - November 2015 - 77
MEAT+POULTRY - November 2015 - FROM THE CORRAL - Studying stunning
MEAT+POULTRY - November 2015 - 79
MEAT+POULTRY - November 2015 - SHOWCASE
MEAT+POULTRY - November 2015 - 81
MEAT+POULTRY - November 2015 - NAMES IN THE NEWS
MEAT+POULTRY - November 2015 - 83
MEAT+POULTRY - November 2015 - CLASSIFIEDS
MEAT+POULTRY - November 2015 - 85
MEAT+POULTRY - November 2015 - 86
MEAT+POULTRY - November 2015 - 87
MEAT+POULTRY - November 2015 - 88
MEAT+POULTRY - November 2015 - ADVERTISERS
MEAT+POULTRY - November 2015 - THE INSIDER
MEAT+POULTRY - November 2015 - 91
MEAT+POULTRY - November 2015 - 92
MEAT+POULTRY - November 2015 - IPPE Processor's Handbook
MEAT+POULTRY - November 2015 - IPPE2
MEAT+POULTRY - November 2015 - IPPE3
MEAT+POULTRY - November 2015 - Contents
MEAT+POULTRY - November 2015 - IPPE5
MEAT+POULTRY - November 2015 - IPPE6
MEAT+POULTRY - November 2015 - IPPE7
MEAT+POULTRY - November 2015 - Welcome
MEAT+POULTRY - November 2015 - IPPE9
MEAT+POULTRY - November 2015 - Education and exposition
MEAT+POULTRY - November 2015 - IPPE11
MEAT+POULTRY - November 2015 - Schedule
MEAT+POULTRY - November 2015 - IPPE13
MEAT+POULTRY - November 2015 - IPPE14
MEAT+POULTRY - November 2015 - Education
MEAT+POULTRY - November 2015 - IPPE16
MEAT+POULTRY - November 2015 - IPPE17
MEAT+POULTRY - November 2015 - IPPE18
MEAT+POULTRY - November 2015 - IPPE19
MEAT+POULTRY - November 2015 - IPPE20
MEAT+POULTRY - November 2015 - IPPE21
MEAT+POULTRY - November 2015 - IPPE22
MEAT+POULTRY - November 2015 - IPPE23
MEAT+POULTRY - November 2015 - IPPE24
MEAT+POULTRY - November 2015 - IPPE25
MEAT+POULTRY - November 2015 - Floor Map
MEAT+POULTRY - November 2015 - IPPE27
MEAT+POULTRY - November 2015 - IPPE28
MEAT+POULTRY - November 2015 - IPPE29
MEAT+POULTRY - November 2015 - Exhibitors
MEAT+POULTRY - November 2015 - IPPE31
MEAT+POULTRY - November 2015 - IPPE32
MEAT+POULTRY - November 2015 - IPPE33
MEAT+POULTRY - November 2015 - IPPE34
MEAT+POULTRY - November 2015 - IPPE35
MEAT+POULTRY - November 2015 - IPPE36
MEAT+POULTRY - November 2015 - IPPE37
MEAT+POULTRY - November 2015 - IPPE38
MEAT+POULTRY - November 2015 - IPPE39
MEAT+POULTRY - November 2015 - IPPE40
MEAT+POULTRY - November 2015 - IPPE41
MEAT+POULTRY - November 2015 - IPPE42
MEAT+POULTRY - November 2015 - IPPE43
MEAT+POULTRY - November 2015 - Activities
MEAT+POULTRY - November 2015 - IPPE45
MEAT+POULTRY - November 2015 - Dining out
MEAT+POULTRY - November 2015 - IPPE47
MEAT+POULTRY - November 2015 - IPPE48
MEAT+POULTRY - November 2015 - IPPE49
MEAT+POULTRY - November 2015 - The facts
MEAT+POULTRY - November 2015 - IPPE51
MEAT+POULTRY - November 2015 - IPPE52
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