PET Food Processing - March 2022 - 64
YIELDS
IMPROVE
Try it at our
Innovation
Center
ftiinc.org/innovation
DISTRIBUTION
Brands must fine-tune their e-commerce platforms for user
experience, easy navigation and education to stand out in this space.
WeAreWoodruff.com
or why their skin and coat is itchy. So, a lot of pet parents
use search engines to research the best way to care for their
pets. If you can find a good content contributor with deep
knowledge of pet care, you can begin to answer some of
these questions for your customers, and even collect some
new customers along the way. "
Being able to personalize communication is an especially
powerful way for pet food and treat brands to cut through
the noise and stand out to consumers.
" Personalization is a must these days but focusing on the pet
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and not just the pet parent has proven to increase brand engagement
significantly, " Grinch said. " Capturing pet information
and using that information to make personalized communications
and recommendations can help break through the
clutter, increase sales, and drive customer loyalty. "
Increasing the convenience factor for consumers is another
important consideration for pet food and treat brands
in the e-commerce space.
" Pets will always need to be fed, so it's not like a pair of
shoes that a customer buys once a year; they'll need pet food
every month, " Downs said. " So, if you can make that easy for
them, where they sign up once and get a recurring shipment,
that will be a loyal customer that won't even have to visit your
website for you to make a sale. "
Subscription services, discounts, and online deals are all
powerful tools that brands can use to increase convenience
and facilitate transactions.
" Implementing offers like discounts, 'subscribe and save',
BOGO, and bundling deals works really well for pet food
and treat brands, " Grinch noted. " This creates convenience
for customers, helps build customer loyalty, and creates an
ease in the supply chain for the brand. "
FTIINC.ORG/OVENS
309.588.4803
64 PET FOOD PROCESSING | March 2021 | www.petfoodprocessing.net
Mistakes to avoid
There are a few things brands may overlook when it comes to
competing in the e-commerce space, according to Hepburn.
http://www.ftiinc.org/innovation
http://www.iinc.org/ovens
http://www.FTIINC.ORG/OVENS
PET Food Processing - March 2022
Table of Contents for the Digital Edition of PET Food Processing - March 2022
PET Food Processing - March 2022 - Intro
PET Food Processing - March 2022 - 1
PET Food Processing - March 2022 - 2
PET Food Processing - March 2022 - 3
PET Food Processing - March 2022 - 4
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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