Supermarket Perimeter - April 2024 - 46

Deli: Charcuterie
Veroni is also drawing attention to its products' Humanely Raised
Meat claim.
" We source the pork meat from sustainable farms that adhere to
an animal welfare program, " according to Veroni. " The pork used is
processed and stored completely separate from other pork meat swine
meat and is identified with a unique label throughout the production. "
With Humanely Raised, Veroni wants to offer the best Italian
charcuterie experience to American charcuterie enthusiasts, said
Emanuela Bigi, Veroni's marketing manager.
" We want also to meet the choices of American shoppers who are
searching for healthier foods without sacrificing the taste and flavor of
their meals. "
That's why, she added, in 2024, Veroni has added a " low in sodium "
claim, starting with one of the most beloved of cured meats worldwide,
Salame Milano.
Veroni's Enjoy AperiTime line is an all-in-one charcuterie board
experience in four pairing variations that combine deli meats with
cheese and dried fruits.
Also in 2024, Veroni is drawing extra attention to its Maxy platter
line of Antipasto Italiano (12oz), packed in a new eco-friendly tray made
of 85% less plastic than traditional Veroni trays.
" Maxy Platter is the ideal solution for large gatherings and
celebrations the includes a selection of Veroni charcuterie paired with
cheese and a new combination that features only cold cuts, such as
Speck, Coppa, Salame Toscano, and Salame Calabrese, " according
to Veroni.
Love match: charcuterie and tennis
For the second year in a row, Veroni was the official charcuterie sponsor
of the BNP Paribas Open, a stop on the ATP Tour Masters 1000 and WTA
1000 tennis tours.
46 - APRIL 2024
After a successful 2023 sponsoring some of the most important US
tennis tournaments, such as the Mubadala DC Citi Open (Washington)
and Cincinnati Open, Veroni kicked off 2024 as the Official Italian
Charcuterie sponsor of the BNP Paribas Open, the most-attended WTA
1000 and ATP World Tour Masters 1000 tennis tournament in the world,
according to Veroni.
The tournament took place March 3-17 in Indian Wells, Calif.
Veroni brought its made-in-Italy quality cured meats as part of
the food experiences at the tournament's Village Stage. Veroni also
gave spectators and players a chance to enjoy its deli meats between
matches.
Guests were able to stop by the Veroni Lounge, an eye-catching
Californian-style display booth that provided the exclusive tasting
experience of authentic Italian deli meats while watching the world's
top tennis players compete.
Veroni's products, including its best-selling Enjoy AperiTime and
Snack Line, were also be available for purchase at grab-and-go points
inside the venue.
The brand's premium charcuterie was also available in the event's
luxury suites as well as at various restaurants, bars, and concessions
throughout the venue.
Later in the year, Veroni will also be a sponsor of other tennis events,
including the Cincinnati Open Aug. 11-19.
" This year, we are excited to strengthen our partnership with BNP
Paribas Open to continue with the great visibility we enjoyed in 2023
and further boost the consumption experience of our cured meats, " Bigi
said. " To truly appreciate our authentic Italian charcuterie, produced
with recipes handed down from generation to generation within our
family, a taste test is a great way to go. This important tournament is the
perfect opportunity to introduce our brand to US tennis and food fans
and elevate our brand's image. "
supermarketperimeter.com
Source
A new US production
plant has meant
huge growth for JBS's
Principe brand of
charcuterie meats.
https://www.veroni.com/aperitime/ http://www.supermarketperimeter.com
Supermarket Perimeter - April 2024

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