Supermarket Perimeter - April 2024 - 58
Meat & Poultry: Value-added
INSIDER
Seasonings and marinades
Demand for meat seasonings and marinades is
surging in commissaries and grocery stores alike,
as retailers seek to find ways to differentiate
their products from their competitors.
" It is definitely on the rise, " said John Brewer, vice
president of sales and marketing for Excalibur
Seasoning. " With the high cost of almost all proteins,
consumers are looking for value now more than ever. "
There's no better way to fit the budget than to
produce value cuts that are tender, easy to prepare,
taste great, and create center of the plate options
by applying a seasoning or marinade, he said.
" This fits right into Excalibur's wheelhouse. "
One of the latest innovations from Excalibur is
Primetime Black Charcoal, a smokey and savory blend
that creates a perfect crust to enhance any grilled,
baked or pan fried meat and seafood, Brewer said.
" The garlic and onion notes make it a great rub
for steaks, ribs, brisket - even vegetables. "
Also new from Excalibur is Thai Chili Rub - a
go-to, Brewer said, for any Asian-themed meal.
Coconut sugar, garlic, onion and Thai chili peppers
combine to create the perfect sweet heat. Look
for more seasonings from Excalibur that tap into
surging demand for Asian flavors, Brewer said.
" Asian flavors are trending well, so we anticipate new
product development heading in that direction. "
Demand for new products from other cultures is also
high, he added. Excalibur's R&D recently developed
a Chili Lime marinade that's enjoying robust sales.
" We're particularly excited that one of our
processing customers is using this as a marinade
for chicken breasts, and plans are in place
for a rollout with a nationwide retailer. "
" Birria has been part of a globally-inspired raw marinated innovation
workstream, " Gonzales said. " In addition, we are also rolling out
barbacoa, carne asada, fajitas and Vietnamese BBQ steak. "
On the fully-cooked side meanwhile, Cargill Protein is launching two
new globally inspired items this summer: Chili Lime Pork and Orange
Ginger Pork.
One area for big value-added growth at grocery - but that hasn't
been tapped yet - is upgrades to the prepared foods section hot bar,
Gonzales said.
" Most hot bar products consist of fried chicken and maybe BBQ.
There's an opportunity to offer globally-inspired meals, such
as burrito bowls, tacos or stir fry bowls to drive sales. "
58 - APRIL 2024
supermarketperimeter.com
bartsadowski - stock.adobe.com, Excalibur
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Supermarket Perimeter - April 2024
Table of Contents for the Digital Edition of Supermarket Perimeter - April 2024
Supermarket Perimeter - April 2024 - Intro
Supermarket Perimeter - April 2024 - FCa
Supermarket Perimeter - April 2024 - FCb
Supermarket Perimeter - April 2024 - 1
Supermarket Perimeter - April 2024 - 2
Supermarket Perimeter - April 2024 - 3
Supermarket Perimeter - April 2024 - 4
Supermarket Perimeter - April 2024 - 5
Supermarket Perimeter - April 2024 - 6
Supermarket Perimeter - April 2024 - 7
Supermarket Perimeter - April 2024 - 8
Supermarket Perimeter - April 2024 - 9
Supermarket Perimeter - April 2024 - 10
Supermarket Perimeter - April 2024 - 11
Supermarket Perimeter - April 2024 - 12
Supermarket Perimeter - April 2024 - 13
Supermarket Perimeter - April 2024 - 14
Supermarket Perimeter - April 2024 - 15
Supermarket Perimeter - April 2024 - 16
Supermarket Perimeter - April 2024 - 17
Supermarket Perimeter - April 2024 - 18
Supermarket Perimeter - April 2024 - 19
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