Prevue November-December 2013 - (Page 18)
good business
Hyatt, Hilton & Fairmont Hotels
Unveil New CSR Initiatives
Hotel groups are making a positive impact from California to Kenya
Fairmont Hotels'
Green Partnership
H
otel corporations are amping up their Corporate Social
Responsibility (CSR) and investing in community
developments. In June, for example, Hyatt Hotels
launched its "Ready to Thrive" program, which focuses on
global literacy and career development. The company made
a 2-year, $750,000 investment towards career training and
development programs of low-income youth who live in the
same community where the new Grand Hyatt Rio De Janeiro
is scheduled to open in 2015.
Earlier this year, Hyatt teamed up with two nonprofit
organizations, We Give Books and Room to Read, committed
to improving global literacy. Hyatt is donating 35,000 books to
communities around the world.
"Our focus on literacy and career development goes
beyond charitable giving-it is a strategic investment of our
resources to create a lasting impact for local communities and
for our company," says Mark Hoplamazian, president/CEO. "We
know that a solid education is essential for economic growth,
job creation and income generation."
Hilton Worldwide's "Travel with Purpose" has similar
commitments to local communities, one of which involves
fighting against child trafficking. In 2011, the corporation
became the second U.S.-based hotel company to sign the
Tourism Child-Protection Code of Conduct. The company
trained and educated team members on how to identify
potentially illegal relationships involving children at the hotels.
Since making the commitment, Hilton Worldwide has trained
more than 1,000 general managers at hotels in 13 cities.
"At Hilton Worldwide, we feel very fortunate to work in a
business that presents us with so many opportunities to be part
of millions of people's lives, invite them into our hotels and to
be a good neighbor to thousands of communities around the
world," says Christopher J. Nassetta, president/CEO.
This past year, Hilton launched its first-ever Global Week of
Service, which contributed more than 100,000 volunteer hours
to more than 800 community service projects in 51 countries.
Individual hotels such as the Hilton San Francisco Union
Square even have a community projects manager (CPM)
onsite. The CPM works with 10 to 12 nonprofit organizations
on a daily basis, managing ongoing relationships with about
100 nonprofits every month. Staff members are also engaged in
community service projects.
How cool is that?
"Hilton San Francisco Union Square regularly organizes
events for its meeting and events attendees," says Jennifer
Silberman, vice president, corporate responsibility for Hilton
Worldwide. From volunteering at local soup kitchens to
assembling packages for school children, our dedicated
community manager can support the needs of any group."
In April, Fairmont Hotels & Resorts launched its Green
Partnership program. The program is based around four pillars
of sustainability-responsible business, ecosystem, environment
and engagement. The "engagement" aspect expands on
the Fairmont Cares program that provides seed money for
hotel-supported organizations in their local communities. The
Fairmont Mount Kenya Safari Club in Kenya, for example,
funds a microfarming project run by local women.
In September, Fairmont launched a month-long initiative
called Community Connections Month, when Fairmont staff
and guests worked with local organizations in the properties'
surrounding areas. Fairmont properties in the U.S. helped
transform a food bank, hosted food drives, repaired a senior
center and collected books for ESL classes.-Jessie Fetterling
hyatt.com; hilton.com; fairmont.com
"Our focus on literacy and career development goes
beyond charitable giving"
18 | prevue magazine
http://www.hyatt.com
http://www.hilton.com
http://www.fairmont.com
Table of Contents for the Digital Edition of Prevue November-December 2013
Planner's Pick: Hartford
Fresh Meets: MGM Resorts
Bureau Buzz: Las Vegas
Good Business: Hyatt, Hilton, Fairmont
Sea Shores: Silversea Cruises
Cool, Cultured & Creative
Imex America
Special Section: Asia Pacific
Ireland
On Location: Hard Rock San Diego
Santa Fe
Cincinnati
On Location: InterContinental Costa Rica
On Location: Marriott Orlando
On Location: Hilton Orlando
South Walton, Florida
Check Out: Moon Palace Cancun
Prevue November-December 2013
https://www.nxtbook.com/worth/prevue/MarchApril2019
https://www.nxtbook.com/worth/prevue/JanuaryFebruary2019
https://www.nxtbook.com/worth/prevue/NovemberDecember2018
https://www.nxtbook.com/worth/prevue/SeptemberOctober2018
https://www.nxtbook.com/worth/prevue/julyaugust2018
https://www.nxtbook.com/worth/prevue/mayjune2018
https://www.nxtbook.com/worth/prevue/marchapril2018
https://www.nxtbook.com/worth/prevue/januaryfebruary2018
https://www.nxtbook.com/worth/prevue/novemberdecember2017
https://www.nxtbook.com/worth/prevue/septemberoctober2017
https://www.nxtbook.com/worth/prevue/julyaugust2017
https://www.nxtbook.com/worth/prevue/mayjune2017
https://www.nxtbook.com/worth/prevue/marchapril2017
https://www.nxtbook.com/worth/prevue/januaryfebruary2017
https://www.nxtbook.com/worth/prevue/novemberdecember2016
https://www.nxtbook.com/worth/prevue/septemberoctober2016
https://www.nxtbook.com/worth/prevue/julyaugust2016
https://www.nxtbook.com/worth/prevue/marchapril2016
https://www.nxtbook.com/worth/prevue/januaryfebruary2016
https://www.nxtbook.com/worth/prevue/novemberdecember2015
https://www.nxtbook.com/worth/prevue/septemberoctober2015
https://www.nxtbook.com/worth/prevue/julyaugust2015
https://www.nxtbook.com/worth/prevue/mayjune2015
https://www.nxtbook.com/worth/prevue/marchapril2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/fl2015
https://www.nxtbook.com/worth/prevue/januaryfebruary2015
https://www.nxtbook.com/worth/prevue/novemberdecember2014
https://www.nxtbook.com/worth/prevue/septemberoctober2014
https://www.nxtbook.com/worth/prevue/julyaugust2014
https://www.nxtbook.com/worth/prevue/mayjune2014
https://www.nxtbook.com/worth/prevue/marchapril2014
https://www.nxtbook.com/worth/SUPPLEMENTS/visitflorrida
https://www.nxtbook.com/worth/prevue/januaryfebruary2014
https://www.nxtbook.com/worth/prevue/novemberdecember2013
https://www.nxtbook.com/worth/prevue/SeptemberOctober2013
https://www.nxtbook.com/worth/prevue/julyaugust2013
https://www.nxtbook.com/worth/prevue/mayjune2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/clubmed
https://www.nxtbook.com/worth/prevue/marchapril2013
https://www.nxtbook.com/worth/prevue/JanFeb2013
https://www.nxtbook.com/worth/prevue/novemberdecember2012
https://www.nxtbook.com/worth/prevue/septemberoctober2012
https://www.nxtbook.com/worth/prevue/july_august_2012
https://www.nxtbook.com/worth/prevue/may_june_12
https://www.nxtbook.com/worth/prevue/march-april-2012
https://www.nxtbook.com/worth/prevue/jan_feb_2012
https://www.nxtbook.com/worth/prevue/nov_dec_2011
https://www.nxtbook.com/worth/prevue/sept_oct_2011
https://www.nxtbook.com/worth/prevue/prevue/july_august_2011
https://www.nxtbook.com/worth/prevue/may_june_2011
https://www.nxtbook.com/worth/prevue/march_april_2011
https://www.nxtbook.com/worth/prevue/prevuejan_feb_2011
https://www.nxtbook.com/worth/prevue/Nov_Dec_2010
https://www.nxtbook.com/worth/prevue/sept_oct_2010
https://www.nxtbook.com/worth/prevue/july_aug_2010
https://www.nxtbookmedia.com