Orthotown June 2013 - (Page 30)

office visit // feature Self-made in Manhattan by Carly Syms With almost eight million people in New York City, it might not be easy to stand out amongst the crowd, but Dr. Adam Goodman and his team at Goodman Orthodontics aim to do just that with the practice’s dedication to unique individualized care for each patient. Orthotown Magazine talks with Dr. Goodman, a prominent Townie, about his practice, his life outside of orthodontics and why some call him “The Invisalign Guy.” Why did you choose orthodontics as your career? Adam Goodman: To answer this question, you first have to ask, “Why did I want to be a dentist?” The answer to that starts when I was a little boy, wanting to make my parents happy, and since I liked going to the dentist, I told everyone I wanted to be a dentist. Heading into dental school, I knew little about dentistry and for a short time after school started, I questioned my career choice as I struggled with wax-ups and cavity preparations. Everything changed, however, when I learned how to set up denture teeth. I realized that I had a good eye for angles and spatial relations – assets in our field! I was attracted to the mechanical aspects of the discipline and learned that orthodontic treatment was an ongoing process, and the ability to communicate regularly with the patient and adjust the treatment as needed was an attractive feature. I think it is underrated how challenging it is for general dentists to complete numerous procedures on a daily basis that have to meet the patient’s level of satisfaction, as well as their own. What do you do to set your practice apart from others? Goodman: Our modern, high-tech nature is evident throughout the office, from design and décor to the use of advances such as SureSmile, Invisalign, self-ligating brackets and lasers. Our office has become branded with Invisalign, and many dentists and even orthodontists refer to me as “The Invisalign Guy.” But since our office also uses SureSmile a great 30 JUNE 2013 // orthotown.com Photography by Lindsay May Name: Adam Goodman, DMD Graduate From: State University of New York – Albany, 1985 University of Pennsylvania, 1989 Montefiore Postgraduate Orthodontic Certificate, 1993 Practice Name: Goodman Orthodontics Practice Location: Manhattan and Riverdale, New York Year Office Opened: 1994 Practice Size: 2,600 square feet, seven staff Web site: www.goodortho.com http://www.goodortho.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown June 2013

Orthotown.com Highlights
Wired for Success: Incorporating Laser Treatments into Routine Orthodontic Practice
I Am So Tired
The Latest Technologies Advancing Ortho Care
Why Ever Do a 4 Bi in a Class II Case?
Best Flowable Composite?
What’s Your Practice’s Online Reputation?
Office Visit: Self-made in Manhattan
Orthodontic Practice Rescue – Becoming the Pre-eminent Orthodontist
Do You Have a Laser Yet? It’s Time to Get One!
Ad Index

Orthotown June 2013