Orthotown June 2013 - (Page 30)
office visit // feature
Self-made in Manhattan
by Carly Syms
With almost eight million people in New York City, it
might not be easy to stand out amongst the crowd,
but Dr. Adam Goodman and his team at Goodman
Orthodontics aim to do just that with the practice’s dedication to unique individualized care for each patient.
Orthotown Magazine talks with Dr. Goodman, a prominent Townie, about his practice, his life outside of orthodontics and why some call him “The Invisalign Guy.”
Why did you choose orthodontics as your
Adam Goodman: To answer this question, you
first have to ask, “Why did I want to be a dentist?”
The answer to that starts when I was a little boy, wanting to make my parents happy, and since I liked going
to the dentist, I told everyone I wanted to be a dentist.
Heading into dental school, I knew little about dentistry and for a short time after school started, I questioned my career choice as I struggled with wax-ups
and cavity preparations. Everything changed, however,
when I learned how to set up denture teeth. I realized
that I had a good eye for angles and spatial relations –
assets in our field! I was attracted to the mechanical
aspects of the discipline and learned that orthodontic
treatment was an ongoing process, and the ability to
communicate regularly with the patient and adjust the
treatment as needed was an attractive feature. I think
it is underrated how challenging it is for general dentists to complete numerous procedures on a daily basis
that have to meet the patient’s level of satisfaction, as
well as their own.
What do you do to set your practice apart
Goodman: Our modern, high-tech nature is evident throughout the office, from design and décor to
the use of advances such as SureSmile, Invisalign,
self-ligating brackets and lasers. Our office has
become branded with Invisalign, and many dentists
and even orthodontists refer to me as “The Invisalign
Guy.” But since our office also uses SureSmile a great
JUNE 2013 // orthotown.com
Photography by Lindsay May
Name: Adam Goodman, DMD
Graduate From: State University of New York – Albany, 1985
University of Pennsylvania, 1989
Montefiore Postgraduate Orthodontic Certificate, 1993
Practice Name: Goodman Orthodontics
Practice Location: Manhattan and Riverdale, New York
Year Office Opened: 1994
Practice Size: 2,600 square feet, seven staff
Web site: www.goodortho.com
Table of Contents for the Digital Edition of Orthotown June 2013
Wired for Success: Incorporating Laser Treatments into Routine Orthodontic Practice
I Am So Tired
The Latest Technologies Advancing Ortho Care
Why Ever Do a 4 Bi in a Class II Case?
Best Flowable Composite?
What’s Your Practice’s Online Reputation?
Office Visit: Self-made in Manhattan
Orthodontic Practice Rescue – Becoming the Pre-eminent Orthodontist
Do You Have a Laser Yet? It’s Time to Get One!
Orthotown June 2013