At Home in Berks February 2017 - 21

HBAberks.org I 610.777.8889

ANGLES

5 Reasons Your Website
Must Have Video in 2017
I

n today's digital world, having company videos on
your website is an essential and powerful marketing
tool to communicate with your target audience. You
should offer an engaging, memorable way of conveying
information while adding real value to your website. Even
if you have what you perceive to be the most straight-forward service or product line, there are still a multitude of
ways for you to creatively use videos to get your message
seen and heard in a unique way through your potential customer's computer, tablet or mobile device.

1. Quick Visual Experience.
Most people prefer to 'see' something first as opposed to
'read' something. Once engaged, customers will get to know
your company's personality, making them more likely to
read further.

2. To Demonstrate and Educate.
Create video tutorials to show how to use your product
or what your service does, which will ultimately influence
their buying decisions. They will want to share this info with
friends and family.

If you combine creativity, sharp content and digital
marketing expertise to engage your audience, you
should see a greater return in your investment (ROI)
of time and money. So you see, it really makes sense to
add videos to any page on your site.

FOR LEASE

25 Stevens Ave., West Lawn

3. Create Emotional Connections.
Customer testimonials provide evidence that your product
or service can indeed solve a particular problem; setting off
emotional triggers that mere text cannot. This will strengthen
the bond so customers will have faith and trust in your message.

4. Be Memorable For Repeat Business.
Set yourself apart from your competition; not many companies have the vision or the creativity to include a living
visual presence on their website. This will give you a major
Available
over the competition and encourage customers to
$10/SF/Year
- 867 SF -advantage
return to your site.

- 706 SF - $10/SF/Year
A - 557 SF - $10/SF/Year
5. Increase
ear

search engine rankings.

Blog it! Spice your blog with entertaining videos and it
will increase your social media presence. Blogs and videos are
great for search engine rankings as well!

Each suite is separately metered for electric
and heat. Flexible leasing periods.
Conveniently located.
Spaces Available
Suite 2, Building A
867 SF - $10/SF/Year + CAM & Utilities
Suite 1, Building B
1200 SF - $13/SF/Year + CAM & Utilities

Kent E. Wrobel
Realtor®
Direct: 610-685-3143
kwrobel@remax.net
www.KentWrobel.com

610-670-2770
FEBRUARY 2017 AT HOME IN BERKs

http://www.HBAberks.org http://www.KentWrobel.com

Table of Contents for the Digital Edition of At Home in Berks February 2017