The Big Picture - April 2014 - (Page 40)
escalator step-by-step
STEP 4 Signing Off on Color
Now that we had the content approval - and keeping in mind
there was a large amount of material required - we wanted to
ensure that all colors were accurate and approved by ASU and
their agency.
Even though we run a G7-calibrated workflow, we knew that
all parties involved would feel more comfortable if we could
have color signed off on the actual materials. At bluemedia,
we use the Nazdar Catzper chart system, creating these charts
within seconds in our design department and then off to press.
We printed these charts on the actual material, remembering
to use the final laminate we would also use for the job (since
laminates can create slight color shifts). We presented these to
the agency, which quickly chose its favorite shades from the
chart. By simply copying the L*a*b values from the charts, we
were able to replace the color values in the files and then print
with confidence.
STEP 5 Production Times Two
Once we had all approvals, we could now move into production.
Our design team prepared the print files in Adobe Illustrator
and dropped print-ready PDFs to our Onyx Thrive RIP - which
created the necessary tiling and sent the files to our HP TurboJet 8300 printer.
Because of the mall's double-sided graphics request, this job
needed to be printed twice, each time on a different material.
Working from the inside of the glass facing outward, we first reverse printed (image backwards) onto clear Mactac Imagin Gruv
B-free vinyl, with Zünd cut marks included. Then we printed
(not in reverse) the inward-facing graphic layer onto Flexcon
BusMark vinyl with a white backer.
STEP 6 Laminating and Lining Up
The next step was to laminate the Flexcon media, using a
private-label luster laminate in conjunction with our GBC
Professional 2064WF-1 laminator. We used the laminator one
more time to mount the laminated Flexcon to the unlaminated Mactac media, being very careful to line up the graphics
These sheets were then loaded on to our Zünd G3 digital
cutting system to be trimmed. Before throwing away the
waste area, we made sure to cut out the Onyx Tile Info Label
for later use. (The label, printed in the margin, contains information about the job, such as resolution, size, date printed,
etc., to help us recreate the image at a later date.)
40
THE BIG PICTURE April 2014
Table of Contents for the Digital Edition of The Big Picture - April 2014
The Big Picture - April 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage
Go Big or Go Home
RIP Chord: Creating a Harmonious Workflow
Weighing in on the RIP
The Ups and Downs of an Escalator Wrap
R+D
Explorer
The Big Picture - April 2014
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