Boutique Design - January/February 2012 - 34
T H E
Y E A R
A H E A D
TWELVE TIMELY TRENDS
T
he boutique sector of the hospitality industry has shown some amazing resiliency during the economic turmoil of the past several years. But make no mistake about it—the design firms, owners and operators that have survived and thrived in that challenging environment have done so by working both smart and fast. To help our industry make the most of 2012, we’ve compiled some of the biggest business opportunities, challenges and changes you’re likely to encounter in the coming months. Listed below (in no particular order) are 12 trends along those lines. Read ’em and reap.
A dozen developments likely to rock the boutique world in 2012.
BY MAT THEW HALL
where the other guys aren’t,” says Richard Hotel Restaurants Add Doors Millard, chairman and ceo of Trust Hospito Attract Locals tality, operator of boutique hotels worldBoutique hotels will continue wide under its Desires Hotels flag. “The to use celebrity chefs to draw lack of competition at the very high end of business to their in-house the market in such cities means there’s no restaurants. And to help add more locals to cap to the rates you can charge there.” the mix of patrons, more hotels are giving such eateries a separate set of street-level doors. That tactic will be on prominent Hot Hotel Markets, Part II:
3
1
Hot Hotel Markets, Part I: Secondary Cities Offer First-Rate Potential
While “gateway cities” such as New York, Chicago and Los Angeles remain a major magnet for boutique hotel developments, smaller markets in the U.S. also offer the potential for boutiques to make a buck. “The key is to go to such markets as Milwaukee,
In the ramp-up to this year’s Summer Olympics in London, more than a dozen boutique properties either have opened there in recent months or will do so in the first half of the year, reports hospitality consulting firm HVS. Beyond that, hoteliers of all stripes have also been staking their claims in Sochi, Russia, which will host the next Olympiad, the Winter Games of 2014. Several big-brand hoteliers—including Hilton, Interstate Hotels & Resorts, Hyatt and Rezidor—have already announced plans for that city, so don’t be surprised to see some boutique flags head that way, as well.
2
Going for the Olympic Gold
display later this year, when Four Seasons opens a new hotel in downtown Toronto (shown) that will feature a new restaurant by celebrity chef Daniel Boulud. Patrons will access the Café Boulud via a soaring staircase housed within a ground-floor bar that features not one, but two, street-side
34
Boutique Design | January+February 2012
Boutique Design - January/February 2012
Table of Contents for the Digital Edition of Boutique Design - January/February 2012
Boutique Design - January/February 2012
From the Editor
Contents
Boutique Design Editorial Advisory Board
In This Issue
Boutique Buzz
Call for Nominations: The Boutique 18
Novel Approach
Boutique’s Elite
Twelve Timely Trends
Worlds Apart
Vendor Profile: Hellman-Chang
DreamBook: Game On
Seating
Flooring
The Last Detail: Honeycomb restaurant
Boutique Design - January/February 2012 - Intro
Boutique Design - January/February 2012 - Boutique Design - January/February 2012
Boutique Design - January/February 2012 - Cover2
Boutique Design - January/February 2012 - 1
Boutique Design - January/February 2012 - From the Editor
Boutique Design - January/February 2012 - 3
Boutique Design - January/February 2012 - Contents
Boutique Design - January/February 2012 - 5
Boutique Design - January/February 2012 - Boutique Design Editorial Advisory Board
Boutique Design - January/February 2012 - In This Issue
Boutique Design - January/February 2012 - Boutique Buzz
Boutique Design - January/February 2012 - 9
Boutique Design - January/February 2012 - 10
Boutique Design - January/February 2012 - 11
Boutique Design - January/February 2012 - 12
Boutique Design - January/February 2012 - 13
Boutique Design - January/February 2012 - 14
Boutique Design - January/February 2012 - 15
Boutique Design - January/February 2012 - 16
Boutique Design - January/February 2012 - 17
Boutique Design - January/February 2012 - Call for Nominations: The Boutique 18
Boutique Design - January/February 2012 - 19
Boutique Design - January/February 2012 - Novel Approach
Boutique Design - January/February 2012 - 21
Boutique Design - January/February 2012 - 22
Boutique Design - January/February 2012 - 23
Boutique Design - January/February 2012 - Boutique’s Elite
Boutique Design - January/February 2012 - 25
Boutique Design - January/February 2012 - 26
Boutique Design - January/February 2012 - 27
Boutique Design - January/February 2012 - 28
Boutique Design - January/February 2012 - 29
Boutique Design - January/February 2012 - 30
Boutique Design - January/February 2012 - 31
Boutique Design - January/February 2012 - 32
Boutique Design - January/February 2012 - 33
Boutique Design - January/February 2012 - Twelve Timely Trends
Boutique Design - January/February 2012 - 35
Boutique Design - January/February 2012 - 36
Boutique Design - January/February 2012 - 37
Boutique Design - January/February 2012 - Worlds Apart
Boutique Design - January/February 2012 - 39
Boutique Design - January/February 2012 - 40
Boutique Design - January/February 2012 - 41
Boutique Design - January/February 2012 - Vendor Profile: Hellman-Chang
Boutique Design - January/February 2012 - 43
Boutique Design - January/February 2012 - 44
Boutique Design - January/February 2012 - 45
Boutique Design - January/February 2012 - DreamBook: Game On
Boutique Design - January/February 2012 - 47
Boutique Design - January/February 2012 - 48
Boutique Design - January/February 2012 - 49
Boutique Design - January/February 2012 - 50
Boutique Design - January/February 2012 - 51
Boutique Design - January/February 2012 - Seating
Boutique Design - January/February 2012 - 53
Boutique Design - January/February 2012 - 54
Boutique Design - January/February 2012 - 55
Boutique Design - January/February 2012 - Flooring
Boutique Design - January/February 2012 - 57
Boutique Design - January/February 2012 - 58
Boutique Design - January/February 2012 - 59
Boutique Design - January/February 2012 - 60
Boutique Design - January/February 2012 - 61
Boutique Design - January/February 2012 - 62
Boutique Design - January/February 2012 - 63
Boutique Design - January/February 2012 - The Last Detail: Honeycomb restaurant
Boutique Design - January/February 2012 - Cover3
Boutique Design - January/February 2012 - Cover4
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