Boutique Design - April 2013 - 6

ROADS NOT TAKEN
BY THE BOUTIQUE 18
INTERIOR DESIGN’S GAIN IS

the loss of many other professions.
That became clear to me as I read
the responses we received from this
year’s Boutique 18 to this question:
“If I wasn’t a designer, I’d be a …” Their
answers—ranging, alphabetically,
from archeologist to yoga instructor—
underscore the zest that our 2013
honorees bring to all they do.
For more on what these up-andcoming designers are accomplishing
in their chosen profession, check out
the mini-profiles that start on page 28.
Or, meet them in person from 6:308:30 p.m. on April 3 at the Andaz San
Diego, during the Kick-Off Party for
BDwest, our new trade fair/forum.
BDwest, in turn, will run the
following two days at the San Diego
Convention Center. During that
event, you’ll have another chance
to see the Boutique 18 in action,
this time at a give-and-take with
attending honorees that I’ll moderate
from 11:30 a.m.-12:30 p.m. on April 4
on the fair floor.
During that session, I plan to
find out how studio hatch’s Kate
Hanzo landed a commission to
create the offices for a thriving tech
company in San Francisco that will
include a replica of the Oval Office,
a hidden speakeasy and a 9-ft.-tall
bronze statue of the firm’s mascot
(an octopus dressed as a cat). I’m

6

boutiquedesign.com APRIL 2013

also hoping to ask Wilson Associates’ Pranav Sinha how he’d go about
fulfilling his dream of reconstructing
Rome’s Forum, and what kinds of
futuristic features FODA Design’s
Jennifer Kleen would include in the
orbital hotel that’s on her project
wish list.
One final note: While the
Boutique 18 and their achievements/
aspirations take center stage in the
following pages, we’ve also reserved
space for some practicing masters,
including Simone Micheli Archtectural Hero, whose innovative B4
Milano hotel is profiled on page 50;
and Studio Marc Hertrich & Nicolas
Adnet, which created its sixth locale
for Accor’s luxury Sofitel flag in Casablanca (page 58).

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Mary Scoviak
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Matthew Hall
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Kimberly Pegram
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Megan Krause
megan.krause@stmediagroup.com

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