Electronic Retailer - September 2011 - (Page cover1)

The Future of TV? Broadcast television has been the lifeblood of the direct response industry, but the internet and mobile technology could change that Page 38 Presorted Std. U.S. Postage PAID FARGO, ND PERMIT 43 ERA Launches Brand Clarification Campaign Page 10 + I’m Famous, And I’m Here to Help ... Maybe Page 44

Table of Contents for the Digital Edition of Electronic Retailer - September 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Letter from the Chairman
The Future of TV?
I’m Famous, And I’m Here to Help ... Maybe
A good celebrity spokesperson is authentic and believes in the product.
I Gotta Have That!
Get Ready for the Next New Thing
Guest Viewpoint
DRTV
Legal
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - September 2011

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